Top Product Marketing Jobs in Vancouver

Lead a product marketing portfolio: set GTM strategy, positioning, launches, and measurement. Manage and develop PMM team, drive cross-functional execution with product, sales, and CS, and use data and customer insights to grow adoption, engagement, and retention.

Lead product positioning, go-to-market strategy and launches. Provide voice-of-customer insights, develop persona-based messaging, enable sales with content and cross-functional launch plans, and manage product lifecycle to drive adoption, retention and revenue.

Lead product positioning, messaging, and go-to-market strategy for Benevity solutions. Drive end-to-end product launches, voice-of-customer research, enablement content, cross-functional collaboration, and lifecycle management to increase sales, adoption and retention.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Own Hightouch’s core marketing product portfolio, including audiences, analytics, experimentation, trait building, and orchestration. Set product vision and priorities, lead 0-to-1 innovation, improve adoption, and drive revenue outcomes. The role requires close collaboration with Engineering, Design, executives, customers, and go-to-market teams. This senior, hands-on product leadership position involves managing multiple workstreams, validating market needs, defining MVPs, and presenting product strategy and customer insights.

Develop and execute product marketing strategies for TrustArc’s privacy software. Create messaging, positioning, launch materials, website content, sales enablement assets, campaigns, and video scripts. Conduct customer, market, and competitor research; lead product launches and thought-leadership projects; optimize content and calls to action through testing; and educate sales and customer-facing teams. The role partners with product, content, privacy, and agency teams to drive awareness, adoption, and customer value.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Lead product marketing content and positioning for HackerOne's security platform. Produce sales decks, solution briefs, web copy, and enablement materials; coordinate launches and cross-functional workstreams; conduct competitive and market research; partner with sales to synthesize voice-of-customer inputs; and use AI tools to accelerate content production and research.

Develop and execute content and product marketing across positioning, messaging, customer proof, SEO/AEO, organic social, email nurture, sales enablement, and campaign creative. Write high-converting content, direct social and video concepts, refresh the content library, and use Claude Cowork to improve quality and output. Collaborate closely with the VP of Marketing and performance marketer in a lean, fast-moving B2B SaaS environment.

Own veritree’s restoration portfolio commercialization by creating a canonical project knowledge base, sales-ready packages, positioning, pricing guidance, impact narratives, and enablement materials. Partner with Forest, Product, Marketing, Sales, and Customer Success to ensure projects are launch-ready and accurately represented. Serve as a technical and impact subject-matter expert on customer calls, support diligence, train revenue teams, and improve materials based on field feedback. The role emphasizes rigorous storytelling grounded in forestry, scientific, social, and ecosystem evidence.

The Director of High Tech Industry Marketing leads Propel's market strategy for technology, partnering with various teams to influence product development and drive marketing campaigns, while crafting a strong industry narrative.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

As the Content & Product Marketing Lead, you'll create compelling narratives from technical specs, drive product strategy, and support GTM strategies while producing various content formats.

Lead product marketing for Enterprise Password Manager: own messaging, positioning, competitive strategy, launches, and field enablement. Translate technical concepts (passkeys, machine credentials, zero-knowledge) into narratives for IT, security engineers, and CISOs. Build competitive intelligence, inform product strategy, and produce sales tools that drive displacement of incumbents.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.

Own go-to-market execution for legal technology products, including launches, positioning, messaging, sales enablement, customer and competitive research, campaigns, webinars, events, and digital programs. Collaborate with product, engineering, sales, and customer success teams to align GTM activities, track pipeline and engagement results, and improve growth outcomes. The role also requires strong writing, project management, stakeholder communication, and customer empathy.

Owns end-to-end go-to-market strategy for new product launches, including positioning, messaging, channel coordination, HubSpot infrastructure, analytics, competitor research, and performance reporting. The role builds launch playbooks, automates workflows, aligns product and sales teams, and tracks pipeline, revenue, channel performance, and adoption across products and geographies.

Lead product marketing for 1Password's core products, managing a PMM team and owning positioning, narrative, GTM execution, competitive intelligence, field enablement, product strategy influence, and external thought leadership across enterprise identity, secrets, and device trust in an AI-reshaped market.

Leads competitive intelligence for Elastic’s Search-focused Product Marketing organization. Responsibilities include analyzing competitors’ products, pricing, packaging, strategies, and market developments; creating battlecards, enablement materials, blogs, and web content; supporting win/loss analysis; monitoring search-market trends; and partnering with product marketing, product management, sales, engineering, and leadership to develop competitive positioning.

Own the sales play portfolio, PMM content governance, and GTM readiness programs for a B2B SaaS organization. Manage play lifecycles, content standards, launch coordination, field enablement, adoption measurement, and portfolio health. Partner with product marketing, sales, RevOps, product, marketing, and enablement teams to drive seller effectiveness. Analyze usage, pipeline influence, win rates, field feedback, and deal data to improve content and readiness programs.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Leads a team monitoring individual insurance products and competitive positioning. Develops sales concepts, product presentations, point-of-sale materials, and recommendations for pricing and product changes. Partners with Marketing, Actuarial, Pricing, and distribution teams to support sales, brand recognition, regulatory alignment, and product roadmaps. Serves as a subject matter expert on financial planning and tax strategies while fostering team development, innovation, and strong client experiences.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.