Top Product Marketing Jobs in Vancouver

The Senior Product Marketing Manager will shape the product's market positioning, collaborate with product and growth teams, and analyze user metrics to drive revenue and adoption.

Own product and feature launches, go-to-market strategies, positioning, messaging, market research, competitive differentiation, sales enablement, customer-facing content, and demand-generation campaigns for Envysion’s SaaS products. Partner cross-functionally with Product Management, Growth Marketing, Creative, Sales, and customers to validate product concepts, communicate value, and drive awareness and adoption.

Develop and execute content and product marketing across positioning, messaging, customer proof, SEO/AEO, organic social, email nurture, sales enablement, and campaign creative. Write high-converting content, direct social and video concepts, refresh the content library, and use Claude Cowork to improve quality and output. Collaborate closely with the VP of Marketing and performance marketer in a lean, fast-moving B2B SaaS environment.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

As the Content & Product Marketing Lead, you'll create compelling narratives from technical specs, drive product strategy, and support GTM strategies while producing various content formats.

Lead go-to-market and product adoption for assigned product portfolios. Build positioning, messaging, and launch campaigns; enable internal teams; run experiments and market research; track KPIs and drive feature adoption through data-informed strategies and customer insights.

Lead product marketing for Enterprise Password Manager: own messaging, positioning, competitive strategy, launches, and field enablement. Translate technical concepts (passkeys, machine credentials, zero-knowledge) into narratives for IT, security engineers, and CISOs. Build competitive intelligence, inform product strategy, and produce sales tools that drive displacement of incumbents.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.

Own go-to-market execution for legal technology products, including launches, positioning, messaging, sales enablement, customer and competitive research, campaigns, webinars, events, and digital programs. Collaborate with product, engineering, sales, and customer success teams to align GTM activities, track pipeline and engagement results, and improve growth outcomes. The role also requires strong writing, project management, stakeholder communication, and customer empathy.

As a Senior Product Marketing Manager, you will lead product launches, develop marketing strategies, create content for demand generation, analyze market trends, and collaborate with teams to drive growth.

Owns end-to-end go-to-market strategy for new product launches, including positioning, messaging, channel coordination, HubSpot infrastructure, analytics, competitor research, and performance reporting. The role builds launch playbooks, automates workflows, aligns product and sales teams, and tracks pipeline, revenue, channel performance, and adoption across products and geographies.

Lead product marketing for 1Password's core products, managing a PMM team and owning positioning, narrative, GTM execution, competitive intelligence, field enablement, product strategy influence, and external thought leadership across enterprise identity, secrets, and device trust in an AI-reshaped market.

Leads competitive intelligence for Elastic’s Search-focused Product Marketing organization. Responsibilities include analyzing competitors’ products, pricing, packaging, strategies, and market developments; creating battlecards, enablement materials, blogs, and web content; supporting win/loss analysis; monitoring search-market trends; and partnering with product marketing, product management, sales, engineering, and leadership to develop competitive positioning.

Own the sales play portfolio, PMM content governance, and GTM readiness programs for a B2B SaaS organization. Manage play lifecycles, content standards, launch coordination, field enablement, adoption measurement, and portfolio health. Partner with product marketing, sales, RevOps, product, marketing, and enablement teams to drive seller effectiveness. Analyze usage, pipeline influence, win rates, field feedback, and deal data to improve content and readiness programs.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Leads a team monitoring individual insurance products and competitive positioning. Develops sales concepts, product presentations, point-of-sale materials, and recommendations for pricing and product changes. Partners with Marketing, Actuarial, Pricing, and distribution teams to support sales, brand recognition, regulatory alignment, and product roadmaps. Serves as a subject matter expert on financial planning and tax strategies while fostering team development, innovation, and strong client experiences.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Own ProShop and Chip product marketing end to end, including positioning, messaging, packaging, pricing, go-to-market launches, competitive intelligence, customer research, and enablement. Partner with Product, Sales, Finance, Demand Generation, and Customer Success to translate technical and AI-driven products into clear business value, improve pipeline and win rates, and inform product strategy. The role requires exceptional writing, strategic judgment, data-driven decision-making, and B2B technology marketing experience.

Own messaging, positioning, and enablement for the venture capital segment. Build VC personas and playbooks, support Sales with collateral and deal strategy, run voice-of-customer and competitive research, and apply AI tooling to accelerate content and insights. Partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive VC pipeline and wins.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead product marketing to position Qualio as the Life Sciences GRC category leader. Own product launches, competitive intelligence, sales enablement, thought leadership, customer advocacy, and AI-driven GTM adoption. Align Product, Sales, Marketing, and CS to improve win rates, pipeline, and Compliance Intelligence outcomes.

Own product positioning, narrative, and end-to-end launches for Agility’s AI-native PR platform. Translate product updates into collateral, webinars, sales enablement assets, and compelling customer-facing stories. Manage G2 reviews and enterprise case studies, including sourcing, interviews, metrics, and approvals. Maintain persona-to-feature mapping and a cross-sell whitespace map to support expansion campaigns. Partner with Product, Communications, Content, Design, Web, Sales Enablement, Field Marketing, and Demand Generation while tracking launch, review, and content performance.