Top Product Marketing Jobs in Vancouver

The Senior Product Marketing Manager will shape the product's market positioning, collaborate with product and growth teams, and analyze user metrics to drive revenue and adoption.

As the Senior Manager/Manager of Product Branding, you'll lead efforts in product naming, branding, and packaging to enhance market recognition and drive product education.

Build and run Product Marketing operating systems to improve planning, portfolio visibility, messaging lifecycle, launch governance, and cross-functional accountability. Create templates, roadmaps, readiness criteria, and automation-enabled workflows; partner across functions to codify roles, decision rights, and handoffs; measure adoption and continuously improve processes to enable clearer, more consistent go-to-market execution.

Lead go-to-market and product adoption for a product portfolio: develop positioning, messaging, launches, enable internal teams, run customer research and experiments, drive adoption and retention, track KPIs, and collaborate cross-functionally with product, data, and customer teams to inform strategy.

As the Content & Product Marketing Lead, you'll create compelling narratives from technical specs, drive product strategy, and support GTM strategies while producing various content formats.

Lead go-to-market and product adoption for assigned product portfolios. Build positioning, messaging, and launch campaigns; enable internal teams; run experiments and market research; track KPIs and drive feature adoption through data-informed strategies and customer insights.

Lead product marketing for Enterprise Password Manager: own messaging, positioning, competitive strategy, launches, and field enablement. Translate technical concepts (passkeys, machine credentials, zero-knowledge) into narratives for IT, security engineers, and CISOs. Build competitive intelligence, inform product strategy, and produce sales tools that drive displacement of incumbents.

The Senior Product Marketing Manager will develop positioning and messaging, lead go-to-market strategies, support sales enablement, create content, and maintain market intelligence in the construction technology sector.

As a Senior Product Marketing Manager, you will lead product launches, develop marketing strategies, create content for demand generation, analyze market trends, and collaborate with teams to drive growth.

Owns end-to-end go-to-market strategy for new product launches, including positioning, messaging, channel coordination, HubSpot infrastructure, analytics, competitor research, and performance reporting. The role builds launch playbooks, automates workflows, aligns product and sales teams, and tracks pipeline, revenue, channel performance, and adoption across products and geographies.

Lead product marketing for 1Password's core products, managing a PMM team and owning positioning, narrative, GTM execution, competitive intelligence, field enablement, product strategy influence, and external thought leadership across enterprise identity, secrets, and device trust in an AI-reshaped market.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.

Develop and execute product marketing strategies including positioning, value propositions, go-to-market plans, and launches. Create enablement and customer-facing materials, support sales with training and competitive insights, analyze pipeline and campaign performance, and coordinate cross-functional stakeholders to drive adoption and revenue.

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Own ProShop and Chip product marketing end to end, including positioning, messaging, packaging, pricing, go-to-market launches, competitive intelligence, customer research, and enablement. Partner with Product, Sales, Finance, Demand Generation, and Customer Success to translate technical and AI-driven products into clear business value, improve pipeline and win rates, and inform product strategy. The role requires exceptional writing, strategic judgment, data-driven decision-making, and B2B technology marketing experience.

Own messaging, positioning, and enablement for the venture capital segment. Build VC personas and playbooks, support Sales with collateral and deal strategy, run voice-of-customer and competitive research, and apply AI tooling to accelerate content and insights. Partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive VC pipeline and wins.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead product marketing to position Qualio as the Life Sciences GRC category leader. Own product launches, competitive intelligence, sales enablement, thought leadership, customer advocacy, and AI-driven GTM adoption. Align Product, Sales, Marketing, and CS to improve win rates, pipeline, and Compliance Intelligence outcomes.

Own product positioning, narrative, and end-to-end launches for Agility’s AI-native PR platform. Translate product updates into collateral, webinars, sales enablement assets, and compelling customer-facing stories. Manage G2 reviews and enterprise case studies, including sourcing, interviews, metrics, and approvals. Maintain persona-to-feature mapping and a cross-sell whitespace map to support expansion campaigns. Partner with Product, Communications, Content, Design, Web, Sales Enablement, Field Marketing, and Demand Generation while tracking launch, review, and content performance.

Develop product positioning, messaging, and go-to-market strategies for Knak’s enterprise SaaS products. Create sales enablement materials and marketing content, conduct competitive and market research, support product launches and adoption, and collaborate across Product, Sales, Marketing, and Design. Measure marketing effectiveness and influence priorities without direct people management responsibilities.

As the Product Marketing Manager, you'll drive product adoption and market growth by crafting strategies, developing messaging, and conducting market analysis to enhance dealership engagement and sales success.

Drive product positioning, messaging, and go-to-market for Tailscale by collaborating with product, sales, and marketing. Launch features, create sales enablement content, perform competitive analysis, represent PMM at events, and measure pipeline and revenue impact.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Build Endra’s product marketing function from scratch by owning product launches, customer stories, messaging, positioning, competitive intelligence, and sales enablement. Partner with founders, Product, Engineering, Sales, and Customer Success to translate complex AI products into compelling market narratives, improve adoption and revenue, and establish repeatable launch processes, content systems, and messaging frameworks.

Support product marketing for live games by executing campaigns, coordinating cross-functional teams and external partners, managing timelines and budgets, creating briefs and assets, tracking performance, and ensuring brand-aligned marketing across channels.