Top Product Marketing Jobs in Vancouver

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Lead product marketing for AI-based humanoid robot control systems. Define positioning, own the company website and content engine, manage social marketing, create technical assets, maintain company decks, develop case studies, lead PR, coordinate launches, and support conferences and sales materials. The role requires translating complex technology into compelling content while managing agencies, designers, and freelancers as a hands-on marketing leader.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own consumer-facing positioning, messaging, onboarding, product education, and go-to-market launches for an AI evaluation platform. Translate complex evaluation methodologies, data, leaderboards, and model tradeoffs into clear user value. Partner with Product, Design, Engineering, Research, Communications, and Community to improve discovery, usability, trust, and engagement. Gather user insights and behavioral data to inform messaging, product direction, and prioritization in a fast-moving startup environment.

Own Uzbek Cyrillic language quality for UI, marketing, product, legal, informational, and support content. Serve as the primary client-facing linguistic expert, interpret style guides and quality frameworks, manage arbitrations and escalations, coach reviewers, facilitate alignment sessions, track quality trends, and convert recurring issues into style guide improvements. The role is remote freelance work of approximately 24 hours per month for candidates in approved countries.

Translate and copy-edit English content into German for Germany and/or Switzerland across marketing, UI, product, support, informational, and light legal materials. Manage 5,000+ words weekly using CAT tools, meet deadlines, maintain high quality and consistency, communicate reliably, and incorporate feedback and revisions in a remote freelance localization environment.

Leads product and category marketing strategy, commercialization, portfolio development, pricing, vendor relationships, sales enablement, marketing plans, and campaign optimization. Manages product content across customer and internal systems, supports trade shows and product launches, analyzes category performance, and identifies growth opportunities. Supervises Product Marketing Associates, including hiring, coaching, performance management, training, and employee relations. Partners with sourcing, manufacturing, sales, purchasing, communications, and distribution teams.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.

Develop and execute product marketing for Honeycomb’s observability products, including messaging, positioning, launches, content, sales enablement, competitive intelligence, customer research, and performance measurement. Partner cross-functionally with Product, Marketing, Sales Engineering, and Customer Success to improve the technical buyer journey and support business growth. The role requires strong technical writing, project coordination, data-driven decision-making, and practical use of AI tools.

Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.

The Senior Product Marketing Manager will build distributor-focused product marketing and go-to-market programs from the ground up. Responsibilities include customer discovery, ideal customer and buyer definition, positioning, pricing and packaging, beta launches, sales enablement, competitive research, customer pilots, case studies, and industry partnerships. The role works cross-functionally with Product, Engineering, Sales, Supplier Success, and distributor customers, with at least 25% travel to branches, trade shows, and internal events.

Manage go-to-market strategy, positioning, messaging, launches, campaigns, and sales enablement for Avigilon Unity cameras and sensors. Create content for partners and end-users, educate sales teams, research competitors and buyer personas, coordinate product launch approvals, and represent the portfolio at industry events. The role requires cross-functional collaboration, strong communication, project management, and at least two years of product marketing experience, with three or more years preferred.

Own product-to-field marketing and enablement for Unified Access, SaaS Manager, and multi-product expansion. Develop cross-product narratives, sales materials, training, discovery guidance, and cross-sell strategies for enterprise buyers. Partner with Product, Engineering, Sales, Customer Success, Technical Marketing, and Demo Engineering; support strategic customer opportunities; coach sellers; and use field feedback, win-loss analysis, and customer insights to improve messaging, launches, and product decisions.

Leads English-to-Bosnian Cyrillic localization quality for UI, marketing, product, legal, informational, and support content. Owns client alignment, arbitration, quality audits, reviewer coaching, style guide analysis, monthly reporting, and continuous improvement. Serves as the primary linguistic contact for the client Language Manager and ensures consistent quality standards across the review community.

Supports go-to-market execution for GRC products through positioning, messaging, product launches, competitive intelligence, win/loss analysis, and sales enablement. Creates customer-facing and sales materials, administers the sales asset repository, supports training and cross-functional collaboration, and uses AI tools to improve research, content development, and marketing workflows. The role is fully remote in Canada, with a preference for Eastern Time Zone availability.

Lead go-to-market and product adoption efforts for SaaS product portfolios. Responsibilities include positioning and messaging, feature launches, adoption programs, internal enablement, customer research, market and competitive analysis, campaign experimentation, and performance reporting. The role partners cross-functionally with product, sales, customer success, support, and revenue operations teams to improve product engagement, retention, and customer outcomes.

Lead product marketing and go-to-market expansion into the furniture segment. Responsibilities include orchestrating launches, analyzing competitors and industry trends, building industry relationships, conducting customer interviews, developing strategic messaging and sales enablement, partnering with Product on roadmap priorities, and tracking adoption and revenue KPIs. The role requires strong B2B SaaS GTM execution, storytelling, networking, tactical agility, and adaptability; furniture, home decor, flooring, or real estate experience is preferred.

Own product and feature launches, go-to-market strategies, positioning, messaging, market research, competitive differentiation, sales enablement, customer-facing content, and demand-generation campaigns for Envysion’s SaaS products. Partner cross-functionally with Product Management, Growth Marketing, Creative, Sales, and customers to validate product concepts, communicate value, and drive awareness and adoption.

Lead product marketing and go-to-market execution for a B2B SaaS company. Own multi-market campaign planning, product positioning, launches, events, community programs, and MQL targets. Manage a team of four and agency partners while aligning Product, Sales, and Customer Support across the US, DACH, and UK markets. Build scalable marketing workflows and connect product strategy to measurable market outcomes.

Leads ROLLER’s Core and Field Product Marketing teams, market intelligence, segmentation, positioning, competitive analysis, product launches, sales enablement, and adoption strategy. Partners across Product, Engineering, Sales, Customer Success, Finance, and Marketing to convert customer and market insights into product strategy, pipeline, win-rate, adoption, and revenue improvements. Owns team effectiveness, commercial impact, and evidence-based go-to-market decisions.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling customer value and measurable go-to-market outcomes. Conduct customer and competitive research, guide cross-functional teams, and use performance data, AI, and automation to improve pipeline, adoption, conversion, cross-sell, and revenue.

Lead TabaPay’s Product Marketing function, managing multiple PMMs and setting priorities across core and new products. Own positioning, buyer personas, industry messaging, product launches, sales enablement, and go-to-market strategy for fintech and payments solutions. Partner cross-functionally with Product, Engineering, PMO, Sales, and Marketing to improve product adoption, revenue, conversion, win rates, and sales effectiveness.

Own Xnurta’s growth funnel from signup through activation and expansion while leading product positioning, messaging, packaging, launches, and sales enablement. The role combines hands-on experimentation, funnel instrumentation, customer research, competitive analysis, and AI product marketing. Success requires shipping growth improvements, influencing roadmap decisions, and demonstrating measurable activation or expansion gains in a B2B SaaS environment.

The Director of Product Marketing will own positioning, messaging, market research, competitive intelligence, go-to-market strategy, sales enablement, analyst relations, and product launch execution for cybersecurity solutions. The role bridges technical and go-to-market teams, translates complex cybersecurity concepts into customer value, supports revenue growth, measures marketing impact, and builds scalable product marketing processes and team capabilities.