Top Product Marketing Jobs in Vancouver

Own the strategy, roadmap, and results for AI-powered marketing products, including discovery, content, campaigns, websites, email, social, and attribution. Lead cross-functional collaboration with engineering, design, AI/ML, client success, and sales. Run customer betas, improve product quality, drive adoption and retention, build business cases, and connect marketing channels to measurable revenue outcomes.

Leads product marketing strategy and execution, including positioning, messaging, customer and market insights, product launches, go-to-market programs, competitive strategy, sales enablement, and marketing content. Partners cross-functionally with Product, Sales, Customer Success, Demand Generation, Analytics, and Creative teams to drive customer adoption, pipeline, revenue, and market growth.

Develops global product positioning, messaging, content, and go-to-market strategies for B2B and B2C products. Conducts market research, supports product launches and demand generation, creates sales collateral, tracks marketing KPIs, and collaborates with product, sales, customer experience, and client teams. Also supports public relations, media outreach, press releases, executive bylines, and crisis communications.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Lead go-to-market strategy and market penetration for the furniture segment. Orchestrate product launches, analyze competitors and industry trends, build industry relationships, conduct customer interviews, develop strategic messaging and sales enablement materials, align product roadmaps with market needs, and track adoption and revenue KPIs to drive growth.

Lead go-to-market strategy and market penetration for the furniture segment. Develop launch plans, competitive insights, industry relationships, customer messaging, sales enablement materials, and partnerships with Product and Sales. Track adoption and revenue KPIs, identify tactical growth opportunities, and translate product value into compelling solutions for furniture dealers and manufacturers.

Lead go-to-market strategy and product launches for expansion into the furniture segment. Drive market penetration, competitive analysis, industry networking, customer interviews, press visibility, sales enablement, strategic messaging, product feedback, and KPI-based growth initiatives. Partner cross-functionally with sales and product teams to translate Roomvo’s value into revenue and adoption across furniture dealers and manufacturers.

Develop and execute go-to-market strategies for expanding into the furniture segment. Lead product launches, competitive and industry analysis, customer networking, sales enablement, strategic messaging, and cross-functional roadmap alignment. Build relationships with furniture dealers and manufacturers, identify market-entry opportunities, support sales penetration, and track adoption and revenue KPIs to refine growth strategies.

Lead go-to-market strategy and product launches for expansion into the furniture segment. Develop market penetration tactics, analyze competitors and industry trends, build customer and industry relationships, create strategic messaging and sales enablement materials, collaborate with Product on roadmap priorities, and track adoption and revenue KPIs to optimize growth.

Lead go-to-market strategy and product launches for expansion into the furniture segment. Analyze competitors and industry trends, build customer and industry relationships, develop sales enablement and strategic messaging, align product roadmaps with market needs, and track adoption and revenue KPIs. The role partners closely with sales and product teams to drive market penetration, customer traction, and revenue growth in visual technology for furniture and home decor.

Own go-to-market strategy and launches for new product areas, especially procurement and finance solutions. Develop positioning, messaging, competitive insights, verticalized marketing assets, sales enablement, customer adoption campaigns, and market intelligence. Partner cross-functionally with product, sales, support, marketing, and partnerships while translating customer insights into roadmap and commercialization decisions.

Own product marketing for Jobber’s Operations portfolio, including customer research, positioning, messaging, packaging input, go-to-market strategy, launch execution, adoption, and ongoing learning. Partner with Product, Sales, Customer Success, Analytics, and Marketing to communicate customer value, overcome switching barriers, support commercial outcomes, and equip customer-facing teams. Use customer insights, competitive analysis, funnel data, cohort evidence, and AI to improve marketing effectiveness and adoption.

Leads Quandri’s product marketing function, including positioning, messaging, customer research, product launches, go-to-market strategy, competitive intelligence, pricing and packaging recommendations, sales enablement, and cross-functional marketing programs. The role also hires and develops the product marketing team while translating complex AI software into differentiated value for insurance agency and brokerage buyers.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Own product positioning, market intelligence, and go-to-market execution for grid intelligence and digital grid solutions serving electricity distribution utilities. Translate utility challenges into value propositions, use cases, launch plans, sales enablement, business cases, and competitive messaging. Partner with Product, Engineering, Sales, utilities, and technology partners across European and North American markets. Support customer workshops, tenders, solution commercialization, and product roadmap decisions while tracking regulatory, technology, and competitive developments.

Lead product marketing for AI-based humanoid robot control systems. Define positioning, own the company website and content engine, manage social marketing, create technical assets, maintain company decks, develop case studies, lead PR, coordinate launches, and support conferences and sales materials. The role requires translating complex technology into compelling content while managing agencies, designers, and freelancers as a hands-on marketing leader.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Develop and execute product marketing strategy for TrustArc’s privacy management software. Responsibilities include product messaging and positioning, launch planning, content creation, customer and competitive research, sales enablement, website optimization, thought leadership, video development, demand generation, and customer adoption initiatives. The role requires translating complex technical concepts into clear content for diverse audiences and collaborating with product, content, privacy, sales, and external agency teams.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own consumer-facing positioning, messaging, onboarding, product education, and go-to-market launches for an AI evaluation platform. Translate complex evaluation methodologies, data, leaderboards, and model tradeoffs into clear user value. Partner with Product, Design, Engineering, Research, Communications, and Community to improve discovery, usability, trust, and engagement. Gather user insights and behavioral data to inform messaging, product direction, and prioritization in a fast-moving startup environment.

Own Uzbek Cyrillic language quality for UI, marketing, product, legal, informational, and support content. Serve as the primary client-facing linguistic expert, interpret style guides and quality frameworks, manage arbitrations and escalations, coach reviewers, facilitate alignment sessions, track quality trends, and convert recurring issues into style guide improvements. The role is remote freelance work of approximately 24 hours per month for candidates in approved countries.

Leads product and category marketing strategy, commercialization, portfolio development, pricing, vendor relationships, sales enablement, marketing plans, and campaign optimization. Manages product content across customer and internal systems, supports trade shows and product launches, analyzes category performance, and identifies growth opportunities. Supervises Product Marketing Associates, including hiring, coaching, performance management, training, and employee relations. Partners with sourcing, manufacturing, sales, purchasing, communications, and distribution teams.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.

Develop and execute product marketing for Honeycomb’s observability products, including messaging, positioning, launches, content, sales enablement, competitive intelligence, customer research, and performance measurement. Partner cross-functionally with Product, Marketing, Sales Engineering, and Customer Success to improve the technical buyer journey and support business growth. The role requires strong technical writing, project coordination, data-driven decision-making, and practical use of AI tools.

Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.