Top Product Marketing Jobs in Vancouver

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

The Senior Product Marketing Manager will build distributor-focused product marketing and go-to-market programs from the ground up. Responsibilities include customer discovery, ideal customer and buyer definition, positioning, pricing and packaging, beta launches, sales enablement, competitive research, customer pilots, case studies, and industry partnerships. The role works cross-functionally with Product, Engineering, Sales, Supplier Success, and distributor customers, with at least 25% travel to branches, trade shows, and internal events.

Manage go-to-market strategy, positioning, messaging, launches, campaigns, and sales enablement for Avigilon Unity cameras and sensors. Create content for partners and end-users, educate sales teams, research competitors and buyer personas, coordinate product launch approvals, and represent the portfolio at industry events. The role requires cross-functional collaboration, strong communication, project management, and at least two years of product marketing experience, with three or more years preferred.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Lead go-to-market and product adoption efforts for SaaS product portfolios. Responsibilities include positioning and messaging, feature launches, adoption programs, internal enablement, customer research, market and competitive analysis, campaign experimentation, and performance reporting. The role partners cross-functionally with product, sales, customer success, support, and revenue operations teams to improve product engagement, retention, and customer outcomes.

Lead product marketing and go-to-market execution for a B2B SaaS company. Own multi-market campaign planning, product positioning, launches, events, community programs, and MQL targets. Manage a team of four and agency partners while aligning Product, Sales, and Customer Support across the US, DACH, and UK markets. Build scalable marketing workflows and connect product strategy to measurable market outcomes.

Own product and feature launches, go-to-market strategies, positioning, messaging, market research, competitive differentiation, sales enablement, customer-facing content, and demand-generation campaigns for Envysion’s SaaS products. Partner cross-functionally with Product Management, Growth Marketing, Creative, Sales, and customers to validate product concepts, communicate value, and drive awareness and adoption.

Leads ROLLER’s Core and Field Product Marketing teams, market intelligence, segmentation, positioning, competitive analysis, product launches, sales enablement, and adoption strategy. Partners across Product, Engineering, Sales, Customer Success, Finance, and Marketing to convert customer and market insights into product strategy, pipeline, win-rate, adoption, and revenue improvements. Owns team effectiveness, commercial impact, and evidence-based go-to-market decisions.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling customer value and measurable go-to-market outcomes. Conduct customer and competitive research, guide cross-functional teams, and use performance data, AI, and automation to improve pipeline, adoption, conversion, cross-sell, and revenue.

Lead TabaPay’s Product Marketing function, managing multiple PMMs and setting priorities across core and new products. Own positioning, buyer personas, industry messaging, product launches, sales enablement, and go-to-market strategy for fintech and payments solutions. Partner cross-functionally with Product, Engineering, PMO, Sales, and Marketing to improve product adoption, revenue, conversion, win rates, and sales effectiveness.

Own Xnurta’s growth funnel from signup through activation and expansion while leading product positioning, messaging, packaging, launches, and sales enablement. The role combines hands-on experimentation, funnel instrumentation, customer research, competitive analysis, and AI product marketing. Success requires shipping growth improvements, influencing roadmap decisions, and demonstrating measurable activation or expansion gains in a B2B SaaS environment.

The Director of Product Marketing will own positioning, messaging, market research, competitive intelligence, go-to-market strategy, sales enablement, analyst relations, and product launch execution for cybersecurity solutions. The role bridges technical and go-to-market teams, translates complex cybersecurity concepts into customer value, supports revenue growth, measures marketing impact, and builds scalable product marketing processes and team capabilities.

Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.

Leads competitive intelligence and sales enablement strategy for Ping Identity’s cybersecurity products. Responsibilities include analyzing competitors, developing battlecards and sales presentations, creating modular playbooks, partnering with Product, Marketing, Sales, and Operations, delivering enablement training, measuring playbook impact, managing enablement platforms, and leading a competitive and market intelligence team.

Develop product positioning, messaging, content, launches, and sales enablement for Tucows Domains’ portfolio. Conduct customer, market, and competitive research; manage segmentation, reporting, and performance insights; and collaborate with product, sales, account management, business development, and customer care teams. Use AI tools to accelerate research, content creation, and analysis while supporting new business opportunities and product releases.

Develop enterprise product marketing strategy for an AI-native identity and access security platform. Responsibilities include enterprise positioning, market and competitive intelligence, buyer research, sales enablement, product launch planning, customer case studies, analyst briefings, executive support, and collaboration with Sales, Product, Engineering, DevRel, and founders. The role requires translating complex technical products into persuasive messaging for security and engineering audiences while supporting enterprise growth.

Own Serbian Cyrillic localization quality for UI, marketing, product, legal, support, and informational content. Lead client alignment, arbitration, quality audits, reviewer coaching, roundtables, reporting, and style guide improvements. Serve as the primary linguistic contact for the client’s Language Manager and drive consistency across the language community.

Own English-to-Kazakh localization quality for UI, marketing, product, legal, informational, and support content. Serve as the primary client-facing linguistic expert, interpret quality standards, manage arbitration and escalations, coach reviewers, facilitate alignment sessions, analyze quality data, publish monthly reports, and propose style guide improvements. Requires native-level Kazakh, professional English, strong localization quality assurance experience, stakeholder management, and expertise with RQE, LQE, error rubrics, and severity mapping.

Owns English-to-Estonian localization quality for UI, marketing, product, legal, informational, and support content. Serves as the primary linguistic contact for the client Language Manager, manages arbitrations and escalations, analyzes quality standards and style-guide changes, coaches reviewers, facilitates alignment sessions, tracks quality metrics, and develops continuous-improvement recommendations.

Leads English-to-Kyrgyz localization quality for UI, marketing, product, legal, support, and informational content. Owns quality standards, reviewer coaching, alignment sessions, arbitration records, client stakeholder communication, quality reporting, and continuous improvement. Analyzes style guides, error trends, severity patterns, and client expectations to improve consistency and review performance across the locale.

Owns English-to-Maltese localization quality for UI, marketing, product, legal, informational, and support content. The role manages client alignment, arbitration, quality audits, style guide interpretation, reviewer coaching, roundtables, monthly reporting, and continuous improvement. Requires native-level Maltese, professional English, 3–5+ years of localization quality or language governance experience, and expertise with RQE, LQE, error rubrics, and severity mapping.

Leads Slovak localization quality for UI, marketing, product, legal, informational, and support content. Owns client quality standards, arbitration, reviewer coaching, alignment meetings, quality reporting, and style guide improvements. Acts as the primary contact for the client Language Manager and drives consistency, governance, and continuous improvement across the language community.

Own Ukrainian localization quality for UI, marketing, product, legal, informational, and support content. Serve as the primary client-facing language expert, interpret quality standards, manage arbitration and escalations, coach reviewers, facilitate alignment sessions, analyze quality metrics, and drive style guide and process improvements.