Top Product Marketing Jobs in Vancouver

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Leads measurement and product marketing for eight enterprise AI platforms. Builds shared KPI, taxonomy, scorecard, data-quality, and value-realization frameworks; translates usage and outcome data into executive insights and investment guidance. Oversees positioning, internal launches, campaigns, enablement, adoption, and audience segmentation. Partners across product, engineering, data, communications, and business teams while building and managing teams responsible for analytics, marketing, and communications.

Lead product positioning, messaging, and go-to-market strategy for Benevity solutions. Drive end-to-end product launches, voice-of-customer research, enablement content, cross-functional collaboration, and lifecycle management to increase sales, adoption and retention.

Leads product marketing, portfolio positioning, master narrative, campaign direction, co-marketing, sales enablement, launch readiness, claims integrity, and team development. Translates complex restoration science and impact data into defensible messaging, sales assets, campaigns, partner stories, and training. Establishes cross-functional processes, manages marketing priorities, and ensures consistent, evidence-based market communication across customer acquisition, retention, and expansion.

Generates and qualifies sponsorship sales leads through high-volume email, phone, and LinkedIn outreach. Researches target accounts, engages decision-makers, conducts discovery calls, books qualified meetings, maintains accurate HubSpot records, collaborates with sales and marketing, and meets outreach and conversion KPIs across SaaS, martech, and B2B events.

Own product positioning, messaging, go-to-market strategy, launches, lifecycle management, voice-of-customer insights, and sales enablement. Partner cross-functionally with Product, Sales, Client Success, and Marketing teams to drive product adoption, retention, and revenue. Develop persona-based messaging, launch plans, competitive differentiation, and enablement content for Benevity’s SaaS solutions. This is an 8-month term position.

Develop and execute product positioning, messaging, go-to-market strategies, and launch plans for Benevity’s SaaS solutions. Conduct market and customer research, create sales enablement content, advocate for products internally, and collaborate with Product, Sales, Client Success, and Marketing teams to drive adoption, retention, and revenue throughout product lifecycles.

Own Kraken Consumer’s growth marketing enablement product roadmap, connecting marketing and product to improve acquisition, conversion, reactivation, and retention. Design campaign journeys, lifecycle messaging, incentives, referral mechanics, landing pages, and measurement foundations across web and mobile. Lead experimentation, define funnel metrics, and partner with marketing, design, engineering, and data teams to deliver growth initiatives.

Own Mindtickle’s category narrative and product marketing strategy for ElevateOS. Develop positioning, message architecture, buyer-specific value propositions, competitive differentiation, and proof frameworks across website, sales, demos, analyst briefings, launches, and executive communications. Partner cross-functionally with Product, Sales, Customer Success, Analyst Relations, and leadership to ensure consistent messaging, validate claims against revenue-market feedback, and improve competitive wins, renewals, and expansion outcomes.

Own product marketing for Meshy’s core generative AI 3D creation platform. Responsibilities include positioning, messaging, launch prioritization and execution, customer research, cross-functional partnership with Product and Engineering, performance measurement, and go-to-market enablement. The role targets game developers, 3D artists, makers, and enterprise users, and requires strong writing, launch strategy, and familiarity with 3D workflows.

Leads Solink’s product and customer marketing functions, owning positioning, category strategy, product launches, competitive intelligence, sales enablement, analyst relations, customer advocacy, references, and expansion programs. Builds scalable marketing processes and teams, partners with Product, Sales, Demand Generation, Customer Success, and RevOps, and communicates strategy to executive and board-level audiences. Success includes stronger differentiation, launch adoption, competitive win rates, analyst credibility, customer advocacy, retention, and expansion revenue.

Lead a product marketing portfolio: set GTM strategy, positioning, launches, and measurement. Manage and develop PMM team, drive cross-functional execution with product, sales, and CS, and use data and customer insights to grow adoption, engagement, and retention.

Lead positioning, messaging, go-to-market strategy, launches, channel enablement, competitive intelligence, and analyst relations for Sophos’ AI cybersecurity solutions. Translate complex technical capabilities into buyer- and partner-focused narratives, build launch assets and sales tools, and coordinate cross-functional execution across product, sales, marketing, and research teams. The role also develops customer feedback loops, competitive battlecards, and category-defining market perspectives.

Own product marketing strategy for a B2B SaaS loyalty and guest engagement platform. Lead positioning, messaging, launches, customer proof, sales and CS enablement, competitive intelligence, and external and in-product content. Build scalable AI-enabled systems that improve case study production, content distribution, and launch efficiency. Influence cross-functional teams, advise executives, and connect customer outcomes to market adoption.

Develop and execute go-to-market strategy for AI products: define positioning and messaging, conduct market and competitive analysis, enable sales, coordinate launches, gather customer insights, and measure product performance.

Own Teramind’s positioning, messaging, packaging, sales enablement, competitive intelligence, and product launch strategy across cybersecurity categories including IRM, DLP, AI Governance, and employee monitoring. Build buyer-persona frameworks, analyze win/loss insights, develop sales collateral, partner with Product on GTM narratives, and manage creative content talent and AI-powered production workflows.

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments. Lead market research, buyer personas, positioning, messaging, content, sales enablement, launches, demand generation, and association engagement. Translate public sector purchasing dynamics, compliance requirements, and customer insights into marketing programs that drive acquisition, expansion, retention, and pipeline. Partner closely with Product, Sales, Marketing, and external partners while representing Geotab at industry events.

Owns global product marketing for specialty camera portfolios, developing positioning, messaging, go-to-market strategies, campaigns, launches, customer research, competitive analysis, channel marketing, and sales enablement. Partners with Product Management, Integrated Marketing, and Sales to increase awareness, adoption, demand, and pipeline for video security hardware and cloud offerings.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Own Hightouch’s core marketing product portfolio, including audiences, analytics, experimentation, trait building, and orchestration. Set product vision and priorities, lead 0-to-1 innovation, improve adoption, and drive revenue outcomes. The role requires close collaboration with Engineering, Design, executives, customers, and go-to-market teams. This senior, hands-on product leadership position involves managing multiple workstreams, validating market needs, defining MVPs, and presenting product strategy and customer insights.

Develop and execute product marketing strategies for TrustArc’s privacy software. Create messaging, positioning, launch materials, website content, sales enablement assets, campaigns, and video scripts. Conduct customer, market, and competitor research; lead product launches and thought-leadership projects; optimize content and calls to action through testing; and educate sales and customer-facing teams. The role partners with product, content, privacy, and agency teams to drive awareness, adoption, and customer value.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Develop and execute content and product marketing across positioning, messaging, customer proof, SEO/AEO, organic social, email nurture, sales enablement, and campaign creative. Write high-converting content, direct social and video concepts, refresh the content library, and use Claude Cowork to improve quality and output. Collaborate closely with the VP of Marketing and performance marketer in a lean, fast-moving B2B SaaS environment.

Own veritree’s restoration portfolio commercialization by creating a canonical project knowledge base, sales-ready packages, positioning, pricing guidance, impact narratives, and enablement materials. Partner with Forest, Product, Marketing, Sales, and Customer Success to ensure projects are launch-ready and accurately represented. Serve as a technical and impact subject-matter expert on customer calls, support diligence, train revenue teams, and improve materials based on field feedback. The role emphasizes rigorous storytelling grounded in forestry, scientific, social, and ecosystem evidence.

The Director of High Tech Industry Marketing leads Propel's market strategy for technology, partnering with various teams to influence product development and drive marketing campaigns, while crafting a strong industry narrative.