Top Product Marketing Jobs in Vancouver

Leads product marketing, portfolio positioning, master narrative, campaign direction, co-marketing, sales enablement, launch readiness, claims integrity, and team development. Translates complex restoration science and impact data into defensible messaging, sales assets, campaigns, partner stories, and training. Establishes cross-functional processes, manages marketing priorities, and ensures consistent, evidence-based market communication across customer acquisition, retention, and expansion.

Own product positioning, messaging, go-to-market strategy, launches, lifecycle management, voice-of-customer insights, and sales enablement. Partner cross-functionally with Product, Sales, Client Success, and Marketing teams to drive product adoption, retention, and revenue. Develop persona-based messaging, launch plans, competitive differentiation, and enablement content for Benevity’s SaaS solutions. This is an 8-month term position.

Develop and execute product positioning, messaging, go-to-market strategies, and launch plans for Benevity’s SaaS solutions. Conduct market and customer research, create sales enablement content, advocate for products internally, and collaborate with Product, Sales, Client Success, and Marketing teams to drive adoption, retention, and revenue throughout product lifecycles.

Lead a product marketing portfolio: set GTM strategy, positioning, launches, and measurement. Manage and develop PMM team, drive cross-functional execution with product, sales, and CS, and use data and customer insights to grow adoption, engagement, and retention.

Lead positioning, messaging, go-to-market strategy, launches, channel enablement, competitive intelligence, and analyst relations for Sophos’ AI cybersecurity solutions. Translate complex technical capabilities into buyer- and partner-focused narratives, build launch assets and sales tools, and coordinate cross-functional execution across product, sales, marketing, and research teams. The role also develops customer feedback loops, competitive battlecards, and category-defining market perspectives.

Own product marketing strategy for a B2B SaaS loyalty and guest engagement platform. Lead positioning, messaging, launches, customer proof, sales and CS enablement, competitive intelligence, and external and in-product content. Build scalable AI-enabled systems that improve case study production, content distribution, and launch efficiency. Influence cross-functional teams, advise executives, and connect customer outcomes to market adoption.

Develop and execute go-to-market strategy for AI products: define positioning and messaging, conduct market and competitive analysis, enable sales, coordinate launches, gather customer insights, and measure product performance.

Own Teramind’s positioning, messaging, packaging, sales enablement, competitive intelligence, and product launch strategy across cybersecurity categories including IRM, DLP, AI Governance, and employee monitoring. Build buyer-persona frameworks, analyze win/loss insights, develop sales collateral, partner with Product on GTM narratives, and manage creative content talent and AI-powered production workflows.

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments. Lead market research, buyer personas, positioning, messaging, content, sales enablement, launches, demand generation, and association engagement. Translate public sector purchasing dynamics, compliance requirements, and customer insights into marketing programs that drive acquisition, expansion, retention, and pipeline. Partner closely with Product, Sales, Marketing, and external partners while representing Geotab at industry events.

Owns global product marketing for specialty camera portfolios, developing positioning, messaging, go-to-market strategies, campaigns, launches, customer research, competitive analysis, channel marketing, and sales enablement. Partners with Product Management, Integrated Marketing, and Sales to increase awareness, adoption, demand, and pipeline for video security hardware and cloud offerings.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Own Hightouch’s core marketing product portfolio, including audiences, analytics, experimentation, trait building, and orchestration. Set product vision and priorities, lead 0-to-1 innovation, improve adoption, and drive revenue outcomes. The role requires close collaboration with Engineering, Design, executives, customers, and go-to-market teams. This senior, hands-on product leadership position involves managing multiple workstreams, validating market needs, defining MVPs, and presenting product strategy and customer insights.

Develop and execute product marketing strategies for TrustArc’s privacy software. Create messaging, positioning, launch materials, website content, sales enablement assets, campaigns, and video scripts. Conduct customer, market, and competitor research; lead product launches and thought-leadership projects; optimize content and calls to action through testing; and educate sales and customer-facing teams. The role partners with product, content, privacy, and agency teams to drive awareness, adoption, and customer value.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Lead product marketing content and positioning for HackerOne's security platform. Produce sales decks, solution briefs, web copy, and enablement materials; coordinate launches and cross-functional workstreams; conduct competitive and market research; partner with sales to synthesize voice-of-customer inputs; and use AI tools to accelerate content production and research.

Develop and execute content and product marketing across positioning, messaging, customer proof, SEO/AEO, organic social, email nurture, sales enablement, and campaign creative. Write high-converting content, direct social and video concepts, refresh the content library, and use Claude Cowork to improve quality and output. Collaborate closely with the VP of Marketing and performance marketer in a lean, fast-moving B2B SaaS environment.

Own veritree’s restoration portfolio commercialization by creating a canonical project knowledge base, sales-ready packages, positioning, pricing guidance, impact narratives, and enablement materials. Partner with Forest, Product, Marketing, Sales, and Customer Success to ensure projects are launch-ready and accurately represented. Serve as a technical and impact subject-matter expert on customer calls, support diligence, train revenue teams, and improve materials based on field feedback. The role emphasizes rigorous storytelling grounded in forestry, scientific, social, and ecosystem evidence.

The Director of High Tech Industry Marketing leads Propel's market strategy for technology, partnering with various teams to influence product development and drive marketing campaigns, while crafting a strong industry narrative.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

As the Content & Product Marketing Lead, you'll create compelling narratives from technical specs, drive product strategy, and support GTM strategies while producing various content formats.

Lead product marketing for Enterprise Password Manager: own messaging, positioning, competitive strategy, launches, and field enablement. Translate technical concepts (passkeys, machine credentials, zero-knowledge) into narratives for IT, security engineers, and CISOs. Build competitive intelligence, inform product strategy, and produce sales tools that drive displacement of incumbents.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.

Owns end-to-end go-to-market strategy for new product launches, including positioning, messaging, channel coordination, HubSpot infrastructure, analytics, competitor research, and performance reporting. The role builds launch playbooks, automates workflows, aligns product and sales teams, and tracks pipeline, revenue, channel performance, and adoption across products and geographies.