Top Product Marketing Jobs in Vancouver

As the Senior Manager/Manager of Product Branding, you'll lead efforts in product naming, branding, and packaging to enhance market recognition and drive product education.

Build and run Product Marketing operating systems to improve planning, portfolio visibility, messaging lifecycle, launch governance, and cross-functional accountability. Create templates, roadmaps, readiness criteria, and automation-enabled workflows; partner across functions to codify roles, decision rights, and handoffs; measure adoption and continuously improve processes to enable clearer, more consistent go-to-market execution.

Lead product marketing for Enterprise Password Manager: own messaging, positioning, competitive strategy, launches, and field enablement. Translate technical concepts (passkeys, machine credentials, zero-knowledge) into narratives for IT, security engineers, and CISOs. Build competitive intelligence, inform product strategy, and produce sales tools that drive displacement of incumbents.

Lead product marketing for 1Password's core products, managing a PMM team and owning positioning, narrative, GTM execution, competitive intelligence, field enablement, product strategy influence, and external thought leadership across enterprise identity, secrets, and device trust in an AI-reshaped market.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Build Endra’s product marketing function from scratch by owning product launches, customer stories, messaging, positioning, competitive intelligence, and sales enablement. Partner with founders, Product, Engineering, Sales, and Customer Success to translate complex AI products into compelling market narratives, improve adoption and revenue, and establish repeatable launch processes, content systems, and messaging frameworks.

Support product marketing for live games by executing campaigns, coordinating cross-functional teams and external partners, managing timelines and budgets, creating briefs and assets, tracking performance, and ensuring brand-aligned marketing across channels.

Define and execute GTM strategy for Luma's multimodal AI. Craft positioning and narratives, establish brand/agency/studio partnerships, collaborate with Product/Design/Research, own product launches, and build scalable marketing systems and collateral.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Leads motion and product marketing design across Wealthsimple’s product launches, live events, app store presence, social content, and marketing surfaces. Translates product UI into polished animations, videos, prototypes, and static assets; maintains reusable UI and demo libraries; and supports marketing, brand, creative, growth, and web teams. Requires strong production skills, daily motion and video expertise, Figma fluency, independent execution, stakeholder management, and scalable AI-powered workflows.

Own the sales play portfolio, PMM content governance, and GTM readiness programs for a B2B SaaS organization. Manage play lifecycles, content standards, launch coordination, field enablement, adoption measurement, and portfolio health. Partner with product marketing, sales, RevOps, product, marketing, and enablement teams to drive seller effectiveness. Analyze usage, pipeline influence, win rates, field feedback, and deal data to improve content and readiness programs.

Own product positioning and messaging for Projects, Wiki, Intake, and Plane AI across Cloud, self-hosted, and air-gapped editions. Lead cross-functional launches, produce web-ready copy and enablement, run research (customer interviews, lost-deal analysis, competitive research), maintain sales/launch assets, and ensure claims match docs and engineering before release.

Lead and scale enterprise Product Marketing by defining theme-based GTM strategy, operating model, and launch frameworks. Partner cross-functionally to build integrated market strategies, coach a high-performing team, champion AI-enabled marketing, and create scalable product-led sales plays to accelerate revenue and portfolio adoption.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead product marketing between Revenue, Product, and Design. Define messaging and positioning, create sales collateral (decks, one-pagers, battlecards, case studies), design and measure top-of-funnel campaigns, onboard sales on product updates, and drive cross-functional initiatives with the CRO. Focus on enterprise, AI-native product lines.

Lead B2C go-to-market for weekly launches of sophisticated investment products across US and Singapore. Own product content, compliance-safe messaging, lifecycle campaigns, demand generation, educational thought leadership, AI-assisted content workflows, onboarding optimization, A/B testing, and cross-functional coordination with Product, Compliance, Investment, Design, and Ops to drive acquisition, activation, and retention.

Own go-to-market strategy and adoption for Stripe's data products. Develop positioning, messaging, competitive intelligence, launch plans, demand programs, and sales enablement. Translate customer and market insights into roadmap recommendations and measurable KPIs while partnering cross-functionally to drive commercialization and growth.

The Senior Product Marketing Manager will shape the product's market positioning, collaborate with product and growth teams, and analyze user metrics to drive revenue and adoption.

Lead product marketing for assigned portfolio: develop positioning/messaging, drive launches, enable sales, create content, gather customer and competitive insights, mentor junior team members, and measure adoption and growth.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Lead messaging, positioning, and go-to-market strategy for MDR products. Develop marketing assets, enable Sales with tools and competitive insights, conduct market analysis, build personas/use cases, partner with Product and Pricing, design campaigns to drive awareness and revenue, and lead a small product marketing team.

Lead product positioning, go-to-market strategy and launches. Provide voice-of-customer insights, develop persona-based messaging, enable sales with content and cross-functional launch plans, and manage product lifecycle to drive adoption, retention and revenue.

Lead product positioning, messaging, and go-to-market strategy for Benevity solutions. Drive end-to-end product launches, voice-of-customer research, enablement content, cross-functional collaboration, and lifecycle management to increase sales, adoption and retention.

Join a talent network connecting product marketing professionals with VC-backed startups. Responsibilities include defining positioning and messaging, executing go-to-market strategies, enabling sales with playbooks and battlecards, conducting market and competitive research, driving content and pricing strategy, collaborating cross-functionally, and measuring product adoption and pipeline impact.

Own product marketing content and sales enablement for a B2B security and compliance SaaS: build collateral (white papers, battlecards, decks, ROI/TCO frameworks), support deals with custom materials, run competitive intelligence and positioning, lead launch messaging, and surface customer and market insights to inform product and sales.