Top Marketing Manager Jobs in Vancouver

Develop and execute personalized account-based marketing programs for strategic B2B accounts. Partner with Sales to prioritize accounts, engage buying groups, create pipeline, and accelerate opportunities through coordinated multi-channel campaigns. Analyze account, intent, engagement, and pipeline data; run experiments; apply AI responsibly; and scale successful campaigns into repeatable playbooks. The role requires strong writing, analytical judgment, cross-functional influence, and independent ownership of complex ABM initiatives.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, consumer insights, and brand strategy into integrated campaign plans, GTM recommendations, investment priorities, and creative briefs. Coordinate cross-functional marketing, creative, social, paid, product, partner, and communications teams. Establish measurement frameworks, monitor brand health and campaign performance, develop reusable standards, and advise leadership on results and improvements.

Own lifecycle communications strategy for prospects, build and optimize automated email journeys, execute campaigns end-to-end (copy, segmentation, QA, testing, launch), collaborate cross-functionally, use data to drive improvements in engagement and funnel progression, and act as the email marketing SME for best practices and deliverability.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.

Build and execute Suger's organic growth engine across social, video, community, SEO, and emerging channels. Create B2B content, customer stories, product materials, and thought leadership; develop product positioning and messaging; support launches and campaigns; test acquisition strategies; analyze performance; and collaborate with founders, Sales, Customer Success, and Product to generate awareness and pipeline.

Manage and optimize B2B SaaS email marketing across prospect and customer lifecycles. Own email roadmaps, calendars, nurture programs, segmentation, personalization, governance, and performance reporting. Use Marketo, 6sense, AI-enabled workflows, testing, and campaign insights to improve engagement, conversion, adoption, retention, and expansion. Collaborate with Campaigns, Customer Marketing, Product Marketing, Sales, Design, and other teams while ensuring messaging, AI-generated content, privacy, compliance, and deliverability standards.

Lead lifecycle marketing to drive retention, loyalty, and CLTV across email, SMS, push and other owned channels. Build, optimize, and scale automated journeys and segmentation using platforms like Braze, Klaviyo, or SFMC. Manage and develop a small team, analyze performance, run tests, and oversee messaging, design, and loyalty/subscription communications.

The Lifecycle Marketing Manager will develop and execute email marketing strategies, campaigns, and insights to enhance the B2B customer journey while collaborating across multiple teams.

Own AfterShip.com’s strategy, roadmap, and performance to strengthen the brand, improve discoverability, increase conversion, and drive pipeline and revenue. Lead web initiatives from planning through launch, coordinate marketing, creative, engineering, product marketing, and growth teams, and scale landing-page production. Use experimentation, analytics, SEO/AEO/GEO, AI-native workflows, and customer insights to optimize website experiences and organic growth.

Develop and execute B2B customer marketing campaigns that drive cross-sell, upsell, product adoption, and incremental revenue. Segment customers using usage and account data, create launch and evergreen campaigns, and activate owned channels including email, customer portals, Slack, in-app messaging, newsletters, and webinars. Partner with Customer Success, Account Management, Product Marketing, and Analytics teams to enable campaign reuse, measure engagement and conversions, and refine targeting based on performance.

Lead lifecycle acquisition and retention marketing programs across the customer journey, from strategy and segmentation through campaign execution, testing, QA, and reporting. Manage automated journeys, A/B testing roadmaps, customer journey mapping, and cross-functional collaboration. Analyze campaign performance, communicate insights and ROI to stakeholders, and optimize engagement and revenue through behavior-driven communications.

Build and run end-to-end customer marketing programs for small-business customers to drive cross-sell, upsell, and product adoption. Plan multi-channel campaigns (email, digital, events, in-product), analyze KPI and funnel performance, develop AI-powered campaign workflows, and collaborate with sales, product, and marketing to optimize expansion and revenue.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Lead go-to-market strategy and execute full-funnel growth marketing campaigns for energy-focused SaaS products. Drive pipeline, product adoption, and customer engagement through cross-functional collaboration with product marketing, sales, digital marketing, and analytics. Analyze performance, optimize programs, support launches and market expansions, and identify new growth opportunities from market and customer insights.

Own product positioning, narrative, and end-to-end launches for Agility’s AI-native PR platform. Translate product updates into collateral, webinars, sales enablement assets, and compelling customer-facing stories. Manage G2 reviews and enterprise case studies, including sourcing, interviews, metrics, and approvals. Maintain persona-to-feature mapping and a cross-sell whitespace map to support expansion campaigns. Partner with Product, Communications, Content, Design, Web, Sales Enablement, Field Marketing, and Demand Generation while tracking launch, review, and content performance.

Translate clinical evidence and workflows into compelling messaging and educational content; develop case studies, white papers, webinars, and training; curate clinical imaging assets; review clinical claims for accuracy and regulatory alignment; collaborate with cross-functional teams; build KOL and society relationships; support product launches and sales enablement.

Lead a small marketing team to set strategy and execute full-funnel demand generation, GTM product launches, brand voice, paid media, and analytics (GA4, attribution, CRM) to drive pipeline for a sales-led B2B fleet SaaS.

Own Tiny Health’s end-to-end lifecycle marketing strategy across email, SMS, direct mail, and in-app channels. Build segmented customer journeys in Klaviyo, optimize acquisition, activation, retention, upsell, renewal, and win-back programs, and manage subscription lifecycle campaigns using Shopify and Recharge data. Lead analytics, testing, deliverability, reporting, agency management, and member engagement initiatives for distinct health audiences.

Owns end-to-end lifecycle email marketing campaigns, including strategy, audience segmentation, copywriting, creative direction, campaign builds, QA, deployment, analysis, and optimization. Uses Salesforce Marketing Cloud and SQL for audience management and measurement. Partners with Product, Marketing, Design, Analytics, and Engineering teams to deliver campaigns, define performance metrics, and establish an experimentation roadmap.

Own SuppCo’s lifecycle marketing strategy, execution, automation, and reporting across email, push, and in-app messaging. Build onboarding, engagement, conversion, replenishment, and winback journeys in Iterable; personalize recommendations using Iterable Catalog; define KPIs; and lead experimentation focused on activation, repeat purchases, LTV, and churn. Collaborate with growth, creative, product, lifecycle, and data teams to launch campaigns and scale SuppCo’s member experience.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Lead enterprise-focused pipeline generation and expansion programs (ABM, partner marketing, digital, events) to drive upsell, cross-sell, and partner-sourced revenue. Build account-based plays using intent data, coordinate closely with sales, support federal campaigns, measure pipeline impact with clear attribution, and iterate using AI-driven insights.

Build and run Product Marketing operating systems to improve planning, portfolio visibility, messaging lifecycle, launch governance, and cross-functional accountability. Create templates, roadmaps, readiness criteria, and automation-enabled workflows; partner across functions to codify roles, decision rights, and handoffs; measure adoption and continuously improve processes to enable clearer, more consistent go-to-market execution.

Lead and execute cross-channel marketing initiatives including lifecycle email/SMS, paid creative production, website/landing page projects, social media, and educational content. Manage marketing calendars, vendor coordination, campaign launches, optimization, and testing while partnering with leadership and external partners to align channels with business priorities.