Top Product Marketing Jobs in Vancouver

Own product marketing strategy for a B2B SaaS loyalty and guest engagement platform. Lead positioning, messaging, launches, customer proof, sales and CS enablement, competitive intelligence, and external and in-product content. Build scalable AI-enabled systems that improve case study production, content distribution, and launch efficiency. Influence cross-functional teams, advise executives, and connect customer outcomes to market adoption.

Develop and execute go-to-market strategy for AI products: define positioning and messaging, conduct market and competitive analysis, enable sales, coordinate launches, gather customer insights, and measure product performance.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Own Hightouch’s core marketing product portfolio, including audiences, analytics, experimentation, trait building, and orchestration. Set product vision and priorities, lead 0-to-1 innovation, improve adoption, and drive revenue outcomes. The role requires close collaboration with Engineering, Design, executives, customers, and go-to-market teams. This senior, hands-on product leadership position involves managing multiple workstreams, validating market needs, defining MVPs, and presenting product strategy and customer insights.

Develop and execute product marketing strategies for TrustArc’s privacy software. Create messaging, positioning, launch materials, website content, sales enablement assets, campaigns, and video scripts. Conduct customer, market, and competitor research; lead product launches and thought-leadership projects; optimize content and calls to action through testing; and educate sales and customer-facing teams. The role partners with product, content, privacy, and agency teams to drive awareness, adoption, and customer value.

Develop and execute content and product marketing across positioning, messaging, customer proof, SEO/AEO, organic social, email nurture, sales enablement, and campaign creative. Write high-converting content, direct social and video concepts, refresh the content library, and use Claude Cowork to improve quality and output. Collaborate closely with the VP of Marketing and performance marketer in a lean, fast-moving B2B SaaS environment.

Own veritree’s restoration portfolio commercialization by creating a canonical project knowledge base, sales-ready packages, positioning, pricing guidance, impact narratives, and enablement materials. Partner with Forest, Product, Marketing, Sales, and Customer Success to ensure projects are launch-ready and accurately represented. Serve as a technical and impact subject-matter expert on customer calls, support diligence, train revenue teams, and improve materials based on field feedback. The role emphasizes rigorous storytelling grounded in forestry, scientific, social, and ecosystem evidence.

As the Content & Product Marketing Lead, you'll create compelling narratives from technical specs, drive product strategy, and support GTM strategies while producing various content formats.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

Lead product marketing for Enterprise Password Manager: own messaging, positioning, competitive strategy, launches, and field enablement. Translate technical concepts (passkeys, machine credentials, zero-knowledge) into narratives for IT, security engineers, and CISOs. Build competitive intelligence, inform product strategy, and produce sales tools that drive displacement of incumbents.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Owns end-to-end go-to-market strategy for new product launches, including positioning, messaging, channel coordination, HubSpot infrastructure, analytics, competitor research, and performance reporting. The role builds launch playbooks, automates workflows, aligns product and sales teams, and tracks pipeline, revenue, channel performance, and adoption across products and geographies.

Leads competitive intelligence for Elastic’s Search-focused Product Marketing organization. Responsibilities include analyzing competitors’ products, pricing, packaging, strategies, and market developments; creating battlecards, enablement materials, blogs, and web content; supporting win/loss analysis; monitoring search-market trends; and partnering with product marketing, product management, sales, engineering, and leadership to develop competitive positioning.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Leads a team monitoring individual insurance products and competitive positioning. Develops sales concepts, product presentations, point-of-sale materials, and recommendations for pricing and product changes. Partners with Marketing, Actuarial, Pricing, and distribution teams to support sales, brand recognition, regulatory alignment, and product roadmaps. Serves as a subject matter expert on financial planning and tax strategies while fostering team development, innovation, and strong client experiences.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Own ProShop and Chip product marketing end to end, including positioning, messaging, packaging, pricing, go-to-market launches, competitive intelligence, customer research, and enablement. Partner with Product, Sales, Finance, Demand Generation, and Customer Success to translate technical and AI-driven products into clear business value, improve pipeline and win rates, and inform product strategy. The role requires exceptional writing, strategic judgment, data-driven decision-making, and B2B technology marketing experience.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead product marketing as the sole PMM: build sales enablement assets, competitive programs, product narratives, case studies, launches, and demos. Translate technical SDK/API products and regulatory complexity into buyer-focused messaging, train sales, and establish repeatable GTM processes to drive measurable enablement adoption and win-rate improvements.

Own product positioning, narrative, and end-to-end launches for Agility’s AI-native PR platform. Translate product updates into collateral, webinars, sales enablement assets, and compelling customer-facing stories. Manage G2 reviews and enterprise case studies, including sourcing, interviews, metrics, and approvals. Maintain persona-to-feature mapping and a cross-sell whitespace map to support expansion campaigns. Partner with Product, Communications, Content, Design, Web, Sales Enablement, Field Marketing, and Demand Generation while tracking launch, review, and content performance.

Develop product positioning, messaging, and go-to-market strategies for Knak’s enterprise SaaS products. Create sales enablement materials and marketing content, conduct competitive and market research, support product launches and adoption, and collaborate across Product, Sales, Marketing, and Design. Measure marketing effectiveness and influence priorities without direct people management responsibilities.

Drive product positioning, messaging, and go-to-market for Tailscale by collaborating with product, sales, and marketing. Launch features, create sales enablement content, perform competitive analysis, represent PMM at events, and measure pipeline and revenue impact.