Product Marketing Manager

Our Business

FISPAN Services Inc. (FISPAN) is an Enterprise SaaS FinTech company that allows banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred ERP / accounting platform. 

Founded in 2016 and headquartered in downtown Vancouver, FISPAN is on a mission to create the best product in the FinTech industry and fundamentally change the way that companies bank. Being the market leader in ERP Banking, we work with the world’s Tier 1 banks with assets exceeding $3T, including J.P. Morgan Chase, Wells Fargo, TD and Bank of Montreal. 

We are looking for dynamic and passionate individuals to join our high performance team and contribute to our rapid growth and exciting journey.

About the Role

We are seeking a results-driven, highly collaborative Product Marketing Manager focused on driving product success and customer adoption. Sitting at the intersection of Marketing, Sales, Customer Success, and Product Management, this role ensures our products gain meaningful traction in the market through targeted, multi-channel campaigns and effective client enablement.

In this role, you will engage directly with clients to deeply understand their needs, providing clear and actionable feedback to the Product team. You will also develop and execute strategies that empower clients—through education, onboarding materials, and enablement programs—to use our products effectively, ultimately influencing customer satisfaction, adoption, and revenue growth.

Responsibilities

• User Adoption & Launch Campaigns: Develop and execute targeted email and communication campaigns to drive user adoption of new products/features. You will open new channels for growth by integrating HubSpot workflows with in-product notifications and creating dedicated landing pages within our embedded solution.
  
• Launch Strategy & Enablement: Craft and coordinate comprehensive launch plans across Marketing, Sales, and Customer Support to ensure successful and impactful product introductions. You will also collaborate with the solutions team to establish clear learning paths on our LMS for newly onboarded clients to ensure user education and product adoption.
  
• User Feedback Collection: Act as the voice of the users by obtaining valuable feedback through surveys, interviews, and user interactions, 
  
• Product Shortcomings: Analyze user interactions (e.g., Productboard notes, Zendesk tickets) to identify critical product deficiencies and collaborate with the Product Team to provide actionable recommendations for enhancements.
  
• Bank Partner Collaboration: Identify key opportunities to leverage bank partnerships to co-create marketing campaigns, develop joint marketing materials, and drive user acquisition and engagement.

Qualifications

This role demands a highly technically proficient individual who is eager to overcome implementation hurdles and drive efficiency. We seek a candidate who views complex technical implementation as a challenge, not an obstacle.

• Marketing Automation Mastery (HubSpot): Strong literacy and hands-on experience with HubSpot is required. 
• Custom Integration Experience: Comfort defining, managing, and troubleshooting data flows and custom actions, including experience with webhooks and custom integrations to establish connections in our marketing stack.
• Data Mechanism Ownership: Proven ability to define and implement mechanisms required to track performance metrics like Conversion Rates and optimize User Onboarding Completion Rates.
• Data-Driven Self-Sufficiency: Ability to directly query and analyze product usage and user telemetry data to translate user feedback into actionable recommendations and bring critical product deficiencies to the Product Team.

Core Skills

• Communication: Excellent written and verbal communication skills to craft compelling messaging and effectively communicate with internal and external stakeholders.
• Data Analysis: Ability to analyze user data and feedback to extract insights, identify trends, and provide data-driven recommendations.
• Agility: Flexibility to adapt to changing priorities, new partnerships, and evolving user needs in a dynamic and fast-paced environment.

Nice to Have:

• Experience in the banking, ERP, B2B SaaS, and/or FinTech industries.

Why Work With Us? 

 ✨  Visionary Team, Proven Results

Our leadership bench brings deep, collective experience in scaling high-growth FinTech companies through major funding cycles and critical market inflection points. This expertise creates a stable foundation, allowing you to focus on building and innovating. You will benefit directly from mentorship, expand your professional network, and learn the strategic decision-making processes required to lead a global, mature technology company.

🚀 Accelerated Career Ownership & DEI Commitment

We are an emerging high-growth company, and that means your career trajectory here is accelerated. Our employees are immediately given a high level of ownership and autonomy over complex, impactful projects.

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion. We strive to eliminate bias throughout our recruitment process and build a culture where everyone feels they belong and can contribute their best work.

💰 Strategic Total Rewards & Wellbeing

We invest in your success. Our total compensation packages are designed to be highly competitive, including a semi-annual bonus plan and equity grants that give you a true stake in our future. Beyond your compensation, you benefit from:

• Best-in-Class Equipment: The most modern MacBook and Apple equipment.
• Prime Location: Our downtown Vancouver office offers coastal views and access to the building fitness center.
• Flexibility: Generous benefits, including a family leave top-up program and our Work-From-Anywhere policy.

☕ Purpose-Driven Culture & Prime Perks

Our culture is the foundation of our success. We operate with a "we over me" mentality, fostering strong, collaborative bonds built on Trust and Candor. You will also enjoy: fully stocked cupboards, weekly catered team lunches, and daily JJ Bean coffee runs to keep your energy high and your wallet happy.

Compensation Package  

FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $94,820-$111,410 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements. 

At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem. 

Other components of our rewards offerings include support of career development, wellbeing, and personal growth. 

• Extended health and dental benefits
• Paid time off 
• Savings and retirement plan matching
• Parenthood top-up
• Mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We’ll be happy to clarify eligibility for interviewing candidates.