Own and optimize Optro’s marketing technology stack, primarily Marketo and Salesforce. Manage lead lifecycle, scoring, nurture programs, integrations, email operations, attribution, tracking, data quality, and documentation. Troubleshoot system issues, direct external execution partners, support Demand Generation, Events, and Sales, and introduce AI-powered automation to improve marketing operations.

Owns marketing measurement across campaigns, channels, attribution, funnel health, and pipeline forecasting. Builds dashboards, attribution models, AI-assisted insights, propensity scoring, anomaly detection, and budget scenarios. Partners with marketing, sales, finance, data engineering, security, and legal to improve data quality, responsible AI usage, and investment decisions. Delivers executive reporting and mentors analysts.

Leads complex full-stack software projects, designing scalable architectures and shipping end-to-end product features. Responsibilities include developing Python and Node.js APIs, working on React, Vue, and Ember front ends, writing maintainable and tested code, troubleshooting, documenting designs, mentoring engineers, collaborating cross-functionally, and participating in Agile development. The role also contributes to infrastructure, open-source projects, and customer-focused SaaS product improvements.