Manages consumer-packaged goods client portfolios and go-to-market strategies, driving sales, market share, profitability, trade management, and ROI. Develops strategic plans, selling stories, new business, and formal business reviews while serving as the primary client contact. Coordinates cross-functional stakeholders, tracks budgets and KPIs, analyzes market trends, manages promotional plans, and supports customer visits and key account calls.

Leads experiential marketing portfolios spanning conferences, trade shows, sponsorships, activations, and integrated campaigns. Owns client relationships, account growth, budgets, profitability, delivery quality, risk management, and cross-functional collaboration. Develops and mentors account teams while providing strategic oversight and hands-on support across live, digital, and hybrid programs. Requires extensive agency-side account leadership, commercial management, event production, vendor management, and experience serving both B2B and B2C clients.

Support client operations through data collection, cleansing, transformation, modeling and reporting. Build and automate standardized reports, design surveys and market tests, use BI tools to visualize insights, and make data-driven recommendations to support sales and marketing objectives.