The Senior Executive Director, Marketing Strategy & Innovation will lead the transformation of Canada's global marketing strategy, oversee a team, and implement innovative AI-driven marketing initiatives to enhance Canada's tourism brand.

The role involves coordinating partner relationships and program execution, managing contracts, supporting events, and providing administrative support to the Business Events team.

The Executive Director will lead AI-driven innovation and digital transformation, managing products from concept to launch while ensuring alignment with business goals and overseeing cross-functional collaboration.