Lead product analytics by building scalable data models and measurement frameworks, owning dbt workflows, performing cohort/retention and funnel analyses, defining KPIs, automating analytics, and presenting recommendations to influence product and business decisions.

Lead acquisition and unit-economics for one or more product categories: build, launch and optimize paid campaigns (Meta, Google, YouTube, mobile, direct mail), run A/B and CRO tests, brief and iterate performance creative, analyze CAC/LTV/margins, diagnose metric moves, and collaborate on landing page/product experiments and channel planning.