Lead TabaPay’s Product Marketing function, managing multiple PMMs and setting priorities across core and new products. Own positioning, buyer personas, industry messaging, product launches, sales enablement, and go-to-market strategy for fintech and payments solutions. Partner cross-functionally with Product, Engineering, PMO, Sales, and Marketing to improve product adoption, revenue, conversion, win rates, and sales effectiveness.

Own TabaPay’s B2B content and organic social strategy, including editorial planning, executive thought leadership, search optimization, industry research, case studies, and performance measurement. The role requires personally producing high-quality content while coordinating executives, customers, agencies, and cross-functional partners. Success is measured through qualified inbound growth, organic conversion, executive social engagement, flagship content delivery, and expanded customer storytelling.