Own the launch and growth of an authority content platform, including information architecture, topic clusters, editorial standards, and publishing. Write and optimize product, category, landing-page, certification, sustainability, and educational content. Lead organic search and AI visibility strategy, track traffic, revenue, and citation share, and manage claims substantiation. Partner with design, UX, brand, sourcing, and PR teams while building a freelance writing bench. This is a hands-on player-coach role with potential team growth.

Own Avocado’s programmatic, audio, self-serve CTV, OTT, display, out-of-home, and emerging media portfolio. Responsibilities include setting channel strategy, managing vendors and budgets, executing media buys, consolidating partners, optimizing campaigns, developing targeting and measurement frameworks, maintaining Northbeam tracking, and delivering performance insights to leadership. This senior individual contributor role requires independent channel ownership, hands-on media expertise, testing discipline, and strong vendor, analytics, and communication skills.