Own end-to-end demand generation for enterprise named accounts and product-led growth (Test Drive). Build multi-channel ABM and PLG programs, run experiments, analyze performance, maintain KPI dashboards, and deploy AI/automation to optimize acquisition, activation, and conversion in partnership with Sales, SDR, and cross-functional marketing teams.

Lead visual brand and marketing design across web, social, presentations, collateral, and events. Create original graphics and illustrations, contribute creative direction, refine brand identity systems, and collaborate cross-functionally to support demand generation and customer engagement while exploring AI design tools.