Develop user-centered website content strategies and accessible, SEO/AEO-ready copy. Lead research, audits, personas, user journeys, content mapping, UX writing, information architecture, voice and tone frameworks, and governance documentation. Present recommendations to clients and internal teams, support design and implementation, and contribute to pitches, webinars, case studies, thought leadership, and industry events. Manage multiple projects while balancing user needs, accessibility, and business objectives.

Develop user-centered website content strategies and write accessible, SEO- and AEO-ready copy. Lead content discovery, audits, user journeys, personas, keyword research, content mapping, UX writing, voice and tone frameworks, and governance documentation. Collaborate with clients and distributed teams, communicate strategic recommendations, support pitches and thought leadership, and contribute to webinars, case studies, blogs, videos, and industry events.