Develop and scale performance advertising concepts for consumer brands. Responsibilities include researching customers, competitors, trends, and winning ads; building Meta creative testing roadmaps; creating hooks, scripts, copy, and production briefs; analyzing performance with media buyers; and iterating winning concepts. The role emphasizes direct-response psychology, data-informed decisions, rapid testing, AI-assisted workflows, and maintaining a strong pipeline of new creative.

The role involves developing and optimizing advanced Shopify applications, enhancing store performance, and implementing custom features for eCommerce success.