Lead technical strategy and execution for Ground News web properties to grow users and subscription revenue. Build and ship Next.js/React/TypeScript experiences, mature experimentation and marketing-tech tooling, enable non-engineers to self-serve landing pages and experiments, ensure performance, accessibility, and SEO, and steward analytics, feature-flagged rollouts, and frontend architecture as a senior IC.

Own product strategy and execution for discovery, navigation, and presentation of bias/factuality signals. Drive experiments, analyze metrics, and partner with engineering, design, ML, marketing, and analytics to improve engagement, conversion, and retention for a consumer subscription product across mobile and web.

Own and optimize end-to-end subscription conversion across web and mobile. Lead onboarding, paywall/content metering, web funnel redesign, and high-velocity A/B and multivariate testing. Partner with Product, Analytics, and Engineering to ensure instrumentation, run experiments, and build dashboards tracking subscription health metrics to improve activation and trial-to-paid conversion.