Build and manage multi-channel B2B demand generation campaigns for scientific audiences across email, paid media, partner advertising, inbound, and events. Own paid media budgets, vendor and agency relationships, campaign assets, funnel reporting, forecasting, and conversion analysis. Collaborate with solution marketing, marketing operations, sales, product, and other teams to improve campaign performance and demand generation efficiency.

Own positioning, messaging, content, campaigns, and sales enablement for Luma and ELN solutions. Translate complex scientific concepts into compelling narratives for researchers and enterprise audiences, develop campaign briefs, gather customer and subject-matter insights, and influence marketing and sales strategy across functions.

Drive financial planning, budgeting, forecasting, monthly reporting, KPI analysis, financial modeling, scenario analysis, and variance analysis for a global SaaS business. Partner with cross-functional stakeholders to support business decisions, identify risks and opportunities, improve performance metrics, and contribute to strategic initiatives including M&A, fundraising, and other business projects.