Lead growth strategy and performance for a portfolio of DTC consumer brands. Drive paid media, creative, influencer, offer, funnel, and CRO initiatives; run cross-functional pods; build testing roadmaps; own commercial outcomes, client relationships, and scaling/recovery plans. Partner with founders and senior stakeholders to turn data and insights into decisive actions that improve revenue, efficiency, and retention.

Lead creation and execution of B2B demand-generation strategy, turning CRM into a revenue engine. Improve inbound quality, build content and case-study programs, align marketing with setters and sales, and use data and AI to drive qualified meetings, pipeline, and revenue. Manage execution, analytics, and a small team to scale revenue marketing.

Lead paid media strategy and scaling for DTC clients across Meta, Google, and TikTok. Own aggressive Meta scaling to six-figure daily spend, diagnose full-funnel performance issues, direct creative strategy, manage senior client relationships, and develop a team of analysts and creative strategists to drive durable, efficient growth.