Lead Appfire’s Platform and Innovation portfolios, defining strategy, roadmaps, platform capabilities, AI services, and 0-to-1 product development. Own the technical relationship with Atlassian, including platform, API, Forge, Marketplace, security, and ecosystem changes. Build and coach product leadership teams, manage investment decisions, drive platform adoption, and oversee commercial outcomes including revenue, customer adoption, and product launches.

Develop and execute B2B content strategy across the full lifecycle, from campaign planning and messaging through writing, editing, repurposing, and distribution. Create blogs, emails, landing pages, guides, playbooks, sales enablement assets, ads, web copy, and video scripts. Partner with product marketing, demand generation, design, and web teams in Agile squads. Apply brand and AP style standards, ensure technical accuracy, and use AI tools responsibly in content workflows.