Strong Market Position & Advantage:
Company materials and trade coverage cite participation in 30+ markets with multi‑billion annual GMV and a historical claim of serving about half of U.S. wholesale cannabis commerce, indicating a durable competitive position.
Market Expansion:
Operations are described across 30+ and later 34 U.S. markets, and 2024 acquisitions expanded reach to more MSOs and enterprise customers.
Product Line Growth:
Acquisitions of Leaf Trade and Dama Financial broadened the platform into embedded finance and expanded marketplace capacity toward a combined roughly $9B GMV, with launches like Payment on Sell‑Through underscoring ongoing product buildout.
