Ada is an AI customer experience platform that harnesses the world's most powerful large language models to make customer service extraordinary for everyone. We’re driven to set the new standard for customer service at scale, enabling Enterprise companies to deliver experiences that are instant, proactive, personalized, and effortless.
Our team is pushing the frontier of AI Agent development, measurement, and management to power quality service experiences that respect everyone’s most valuable asset, time. Giving both customers, and customer service professionals, more quality time back for life’s big & small moments.
Since 2016, Ada is a proudly Canadian company that has powered over 4 billion interactions—automating up to 83% of all customer inquiries—for leading brands like Square, YETI, Canva, and Monday.com saving millions of hours of human effort for people all over the world.
Backed with over $250M in funding from tier-1 investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in applied AI customer service.
At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.
Learn more at www.ada.cx.
Our Role
We are seeking a Sr. Marketing Analyst to drive pipeline growth through full-funnel optimization - from paid/organic channels to lead routing and conversion. As the analytical authority, you will analyze marketing metrics, optimize the funnel, and report on pipeline performance across channels, delivering insights on opportunities and risks. Additionally, you will maintain the marketing reporting infrastructure, ensuring alignment with KPIs.
About You
- Degree in Math, Statistics, Economics, or similar field
- 5+ years experience in data analytics/science, business analytics, or marketing analytics
- Strong understanding of marketing/sales funnel analytics and performance metrics
- Proficiency in data analysis and visualization tools (i.e., Looker, SFDC, Google Analytics, HockeyStack, etc.)
- Experience with A/B testing, media mix modeling, and multi-touch attribution
- Experience optimizing for website performance and SEO (Google search console)
- Track record leveraging large dataset to develop recommendations and implementation plans
- Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision.
Outcomes
- Define and execute strategies for growing the sales pipeline through full funnel optimization, from paid/organic campaigns, to lead routing and conversion
- Provide recommendations to marketing leadership to inform overall strategy and pipeline generation efforts
- Develop and maintain an pipeline attribution model and provide recommendations to efficiently growth pipeline
- Monitor competitive environment to ensure our performance marketing strategy is positioned for success
- Build tools, dashboards and reports to monitor performance of pipeline generation efforts
- Analyze conversion performance of existing web pages; provide recommendations for improvement
- Improve SEO of key pages by recommending technical changes (e.g., HTML structures) and content changes (e.g., keywords, page layout, additional blogs).
- Work collaboratively with Marketing Operations to ensure leads are processed according to agreed SLA
Benefits
- Competitive salary
- Unlimited vacation
- Wellness account
- Extended health coverage
- Dental/optical/travel insurance
- Life insurance
- Employee and family assistance plan
Perks
- Flexible work schedule
- Remote-first, In-person friendly work environment
- Development opportunities
The expected salary range for this position is $92,000 to $113,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
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Top Skills
What We Do
Built for support teams, Ada's AI-powered customer service automation platform helps enterprises effortlessly resolve their customer inquiries in any language or channel. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide.
Why Work With Us
Join Ada at the forefront of AI-powered customer service.
We’re a team of brilliant and fast-moving minds driven toward defining the future of automation.
Our radically transparent culture energizes and inspires us to continuously raise the bar.
Make an impression. Own it at Ada.
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