Partner Marketing Manager

Posted 10 Days Ago
Be an Early Applicant
Remote
Mid level
Artificial Intelligence • Enterprise Web • Machine Learning • Marketing Tech • Natural Language Processing
Ada is the world's leading customer service automation company.
The Role
The Partner Marketing Manager will manage strategic marketing initiatives with external partners to drive growth. Responsibilities include developing joint marketing efforts, creating marketing materials, maintaining partner performance data, and collaborating on content and lead generation efforts.
Summary Generated by Built In
About Us

Ada is an AI customer experience platform that harnesses the world's most powerful large language models to make customer service extraordinary for everyone. We’re driven to set the new standard for customer service at scale, enabling Enterprise companies to deliver experiences that are instant, proactive, personalized, and effortless. 

Our team is pushing the frontier of AI Agent development, measurement, and management to power quality service experiences that respect everyone’s most valuable asset, time. Giving both customers, and customer service professionals, more quality time back for life’s big & small moments.

Since 2016, Ada is a proudly Canadian company that has powered over 4 billion interactions—automating up to 83% of all customer inquiries—for leading brands like Square, YETI, Canva, and Monday.com saving millions of hours of human effort for people all over the world. 

Backed with over $250M in funding from tier-1 investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in applied AI customer service. 

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

Our Role

We are seeking a dynamic and collaborative Partner Marketing Manager to join our fast-growing Marketing team. In this role, you will manage strategic marketing initiatives with our external partners to drive mutual growth and success. You will be responsible for developing and executing joint marketing initiatives with key tech alliance and channel partners, as well as developing marketing materials to support our partnership goals. You’ll also maintain critical data around partner performance and automate processes to ensure scalability and efficiency as we grow.

About You

  • 3+ years of partner marketing or product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base.
  • Ability to manage partner relationships and clearly communicate marketing goals and results.
  • Experience in creating marketing materials (blogs, email campaigns, social media posts) and co-branded assets with partners.
  • Familiarity with marketing automation platforms (HubSpot), CRM systems (Salesforce), and project management tools (Monday.com).
  • Data driven mindset with excellent written, oral, and presentation skills.
  • Comfortable working in a fast-paced environment where partner needs and marketing strategies may shift.
  • Bonus: Experience with artificial intelligence, LLMs and/or customer service automation 
  • Bonus: Experience working with hyperscalers (eg. AWS, Microsoft)

Outcomes

  • Collaborate with partners to create co-branded content, webinars, and events that leverage both companies’ expertise and audiences to generate leads.
  • Provide channel partners with marketing materials, training, and resources they need to effectively market and sell Ada.
  • Work with partners to target their customer bases, expanding reach to high-value accounts that align with our most profitable customer segments.
  • Promote partnerships that result in integrated product offerings, creating additional value for customers and encouraging them to expand their usage. 
  • Maintain Ada’s listings on partner marketplaces with updated and competitive messaging, as well as reviews, that drive enterprise-qualified leads to Ada.
  • Track the success of partner marketing activities through metrics such as lead quality, conversion rates, and customer acquisition costs.
  • Work with Brand to develop clear guidelines and strategies for co-branding with partners, ensuring consistency and clarity in messaging for joint initiatives.

Benefits

  • Competitive salary 
  • Unlimited vacation
  • Wellness account
  • Extended health coverage
  • Dental/optical/travel insurance
  • Life insurance
  • Employee and family assistance plan

Perks

  • Flexible work schedule
  • Remote-first, In-person friendly work environment 
  • Development opportunities

The expected salary range for this position is $96,000 to $130,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

#LI-NS1

Top Skills

Hubspot
Salesforce
The Company
HQ: Toronto, Ontario
421 Employees
Remote Workplace
Year Founded: 2016

What We Do

Built for support teams, Ada's AI-powered customer service automation platform helps enterprises effortlessly resolve their customer inquiries in any language or channel. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide.

Why Work With Us

Join Ada at the forefront of AI-powered customer service.
We’re a team of brilliant and fast-moving minds driven toward defining the future of automation.
Our radically transparent culture energizes and inspires us to continuously raise the bar.
Make an impression. Own it at Ada.

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