Develops and implements integrated marketing plans across digital, ATL, BTL, sponsorships, and partnerships to strengthen Mastercard’s brand, grow customer card issuance and usage, and support revenue objectives. Partners with sales and cross-functional teams on customer strategies, marketing programs, budget management, vendor coordination, compliance, and ROI analysis. Delivers customized campaigns for issuers, merchants, and partners while managing agencies and tracking results.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Area Marketing
Overview
The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships' activities in order to build MasterCard brand, develop relevant product positioning for an issuer/merchant, increase card issuance and usage to reach the issuer business objectives.
She/he will work also with sales team members and other internal cross-functional groups to design and implement specific marketing initiatives to create value for counterparts and MasterCard.
In alignment with the MasterCard business strategy and building on Traditional (Issuers/acquirers) and Non Traditional (merchants, partners) customers' strategy and needs, the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs
Role
Responsibilities• Analyze our customers' objectives and leverage our assets to create consumer segment-driven opportunities that will drive Mastercard revenue and monetize assets, while also providing the best solutions to create long-term customer plans and value• In partnership with MasterCard sales team members, sizing and scoping the nature of the bank customer' assignment for MasterCard. Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer's preferred business resource. • Customer strategy implementation, marketing program ideation, program execution through to post issuer/merchant results tracking and analysis. Within this, responsible for providing marketing expertise with aim to provide the best customized solutions, which create long term value.• Budget management: Guarantee a savvy and efficient usage of the budget investments implementing post analysis activities to ensure proper ROI on funding. Manage reporting and accounting activities as per timelines.• Develop differentiating marketing activities for measurable benefit to the bank customers and MasterCard such as:
- Develop marketing programs focusing on brand building and specific products.
- Leverage the sponsorship platform (assets management and promotions)• Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)• Assure compliance with all internal legal and financial procedures. Is responsible of developing all administrative process for all customer marketing projects, which includes Contracts, PR's, PO's, Tracking, legal authorizations, etc
All About You
Experiences• Bachelor's degree required, Master's degree (preferred)• 100% English • Proven customer facing marketing experience with a mix in B-2-B and B-2-C, Brand Marketing, Brand management and Direct Marketing expertise for customer acquisition, activation, usage, retention• Strong account management experience - ability to understand customer needs, marketplace dynamics, industry trends and the competitive landscape • Leadership skills with the ability to recognize opportunities, forms a vision of what can be achieved that challenges self and others, garner support and advocacy, strategic planning and very strong project management skills. Team player and achievement oriented• Strong strategic thinking and negotiation skills• Able to set direction and capture the commitment of people to achieve goals as well as overcoming obstacles and taking appropriate risks• Demonstrated both creative judgment and the ability to motivate / manage agencies• Ability to turn qualitative and quantitative data and information analysis into actionable 'insights'• Able to work and move in a multinational, multicultural environment and sensitive to different cultural difference• Able to adapt to unexpected situation with prompt and positive attitude, able to challenge status quo• Must be results driven, solutions and customer focused• Strong skills in MS PowerPoint, Word and Excel; Presentation deck writing and proposal skills• Skills of networking and influencing; using strategic narrative and personal relationships
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Area Marketing
Overview
The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships' activities in order to build MasterCard brand, develop relevant product positioning for an issuer/merchant, increase card issuance and usage to reach the issuer business objectives.
She/he will work also with sales team members and other internal cross-functional groups to design and implement specific marketing initiatives to create value for counterparts and MasterCard.
In alignment with the MasterCard business strategy and building on Traditional (Issuers/acquirers) and Non Traditional (merchants, partners) customers' strategy and needs, the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs
Role
Responsibilities• Analyze our customers' objectives and leverage our assets to create consumer segment-driven opportunities that will drive Mastercard revenue and monetize assets, while also providing the best solutions to create long-term customer plans and value• In partnership with MasterCard sales team members, sizing and scoping the nature of the bank customer' assignment for MasterCard. Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer's preferred business resource. • Customer strategy implementation, marketing program ideation, program execution through to post issuer/merchant results tracking and analysis. Within this, responsible for providing marketing expertise with aim to provide the best customized solutions, which create long term value.• Budget management: Guarantee a savvy and efficient usage of the budget investments implementing post analysis activities to ensure proper ROI on funding. Manage reporting and accounting activities as per timelines.• Develop differentiating marketing activities for measurable benefit to the bank customers and MasterCard such as:
- Develop marketing programs focusing on brand building and specific products.
- Leverage the sponsorship platform (assets management and promotions)• Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)• Assure compliance with all internal legal and financial procedures. Is responsible of developing all administrative process for all customer marketing projects, which includes Contracts, PR's, PO's, Tracking, legal authorizations, etc
All About You
Experiences• Bachelor's degree required, Master's degree (preferred)• 100% English • Proven customer facing marketing experience with a mix in B-2-B and B-2-C, Brand Marketing, Brand management and Direct Marketing expertise for customer acquisition, activation, usage, retention• Strong account management experience - ability to understand customer needs, marketplace dynamics, industry trends and the competitive landscape • Leadership skills with the ability to recognize opportunities, forms a vision of what can be achieved that challenges self and others, garner support and advocacy, strategic planning and very strong project management skills. Team player and achievement oriented• Strong strategic thinking and negotiation skills• Able to set direction and capture the commitment of people to achieve goals as well as overcoming obstacles and taking appropriate risks• Demonstrated both creative judgment and the ability to motivate / manage agencies• Ability to turn qualitative and quantitative data and information analysis into actionable 'insights'• Able to work and move in a multinational, multicultural environment and sensitive to different cultural difference• Able to adapt to unexpected situation with prompt and positive attitude, able to challenge status quo• Must be results driven, solutions and customer focused• Strong skills in MS PowerPoint, Word and Excel; Presentation deck writing and proposal skills• Skills of networking and influencing; using strategic narrative and personal relationships
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Mastercard Vancouver, British Columbia, CAN Office
475 Howe St 20th Floor, Vancouver, BC, Canada, V6C 2B3
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