We're seeking a dynamic senior Marketing Specialist to join our Global Demand and Campaigns team. The ideal candidate is enthusiastic and ready to dive into developing and executing global campaigns. We value someone who is results-focused, proactive, and a clear communicator.
About the Office:
*Rapid7 is a "hybrid" work environment. The expectation is three (3) days in-office, two (2) days remote. The Boston office is located at North Station and is a state of the art space with a barista bar, kitchen, two gyms, a speakeasy, collaborative zoom spaces, designated quiet areas and much more.
About the Team:
Rapid7's Global Demand & Campaigns Marketing team is a pivotal force driving demand for Rapid7's solutions. Through targeted and innovative marketing initiatives, the team builds awareness, engages buyers, and guides them through their journey-from prospect to customer. This team leads the charge in executing scalable, global campaigns and segment-based programs designed to nurture buyers throughout their lifecycle, fostering customer acquisition, retention, and expansion on a global scale.
Rapid7 is a dynamic, fast-paced environment, so we are looking for a cross-functional collaborator who can successfully work closely with geographically dispersed international and corporate marketing team members. This role will be Boston-based, and report to a manager in the UK.
About the Role:
The Global Senior Campaign Marketing Specialist at Rapid7 is a strategic and executional role responsible for designing, managing, and optimizing integrated marketing campaigns on a global scale. This role bridges strategy and execution, focusing on driving measurable business outcomes such as demand generation, pipeline growth, and brand awareness. The ideal candidate combines expertise in multi-channel marketing, creative collaboration, data-driven decision-making, and global adaptability.
Key Responsibilities:
- Design and execute multi-channel marketing campaigns aligned with Rapid7's business objectives and product portfolio (e.g., MDR, Exposure Management, Rapid7 Platform).
- Maintain a multi-channel global campaign calendar and program plan to ensure alignment and collaboration across marketing.
- Tailor campaigns to customer segments, including security professionals, IT teams, and C-suite executives across industries.
- Define campaign objectives, KPIs, and success metrics, ensuring alignment with business goals.
- Coordinate with cross-functional teams to implement campaigns across all marketing channels such as LinkedIn, Google Ads, email, and Rapid7's website, etc.
- Manage campaign budgets, timelines, and resources to ensure on-time delivery within scope.
- Oversee the day-to-day management of campaigns, including project management activities, periodic meetings, performance measurement, etc.
- Develop and maintain campaign frameworks, playbooks, and processes for consistent execution.
- Partner with content teams to create assets like whitepapers, webinars, case studies, and infographics, etc.
- Work with thought leaders to develop cybersecurity trend reports, reinforcing Rapid7's industry authority.
- Provide creative briefs and oversee content and asset development with internal teams or external agencies.
- Work with the marketing operations team to set up and manage campaign performance KPIs, delivering top-level and in-depth reporting, using tools like Salesforce, Marketo, Google Analytics, and Tableau. Analyze metrics such as lead volume, MQLs, ABX engagement, pipeline contribution, and ROI, and deliver actionable insights.
- Optimize campaigns through A/B testing, messaging adjustments, and audience segmentation.
- Prepare performance reports for senior leadership with insights and recommendations.
- Coordinate campaign interlocks, facilitating internal communication and effective collaboration.
- Act as a liaison between regional and central teams, maintaining alignment and consistency.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
- Act as a point of contact for questions on campaign priorities, responsibilities, resources, and timing.
Skills / Qualifications:
- Minimum of 5 years experience in managing and executing multi-touch, integrated global marketing campaigns
- Previous experience in a B2B technology setting
- Ability to simultaneously manage multiple projects, while interacting with multiple stakeholders
- Hands on experience with Marketo, Salesforce, Tableau (or similar tools) is essential
- Excellent organizational and project management abilities, with a keen attention to detail and the ability to prioritise tasks in a fast-paced environment.
- Understanding of Forrester Campaign Framework is desirable but not essential
- Proven experience in measuring and optimizing performance of marketing campaigns
- Excellent written and verbal communication, data analysis and presentation skills
- Solid understanding of the different functions of marketing
- Understanding of current marketing technologies and trends, marketing mix, including digital, social, direct
- Naturally inquisitive, always looking for answers with the ability to operate at both a strategic and tactical level
We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7:
At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what's possible and drive extraordinary impact.
Here, we're building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 10,000 global customers ahead of whatever's next.
Join us and bring your unique experiences and perspectives to tackle some of the world's biggest security challenges.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
