Senior Performance Marketing Manager | Boston, MA
The Senior Performance Marketing Manager will be responsible for designing, executing, and optimizing digital marketing campaigns that drive customer acquisition, retention, and revenue growth. This role will oversee performance-driven initiatives across various channels, including paid search, paid social media, display/programmatic, video, and testing of new channels within full-funnel strategies.
The ideal candidate will combine strong analytical expertise with a creative approach, delivering measurable results while fostering collaboration across teams to ensure alignment and achieve cross-functional success. This is a hybrid role (3 days onsite/2 days remote).
The Team:
You will be joining a dynamic, global team of marketers and website developers, with members based in Boston, Prague, and remote locations. This evolving and expanding team oversees key digital touch points, including the website, paid channels, owned media, and plays a critical role in driving business growth. As we continue to scale, we are making significant investments in people, technology, operations and analytics capabilities to build a strong functional foundation.
In this role you will:
- Develop and execute global performance marketing plans to drive customer acquisition, retention and global campaigns with paid media tactics.
- Define cross-channel media strategy, budget allocation, and integrated strategies in collaboration with relevant teams.
- Oversee budgets and allocate resources strategically to maximize value and achieve business objectives.
- Set performance targets and KPIs for all marketing initiatives; monitor and analyze campaign results to identify optimization opportunities.
- Shape approach to attribution, modeling, and incrementally measurement to enhance marketing effectiveness.
- Oversee digital campaigns across multiple channels and platforms (e.g., Google Ads, LinkedIn, Facebook, programmatic platforms, video).
- Implement global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth.
- Own and maintain relationships with external agency and platform account teams supporting paid search and social media efforts.
- Collaborate with cross-functional teams (Growth, Campaigns, Sales, Product, Creative, Content, etc.) to align marketing initiatives with broader business goals.
- Drive a culture of innovation by promoting experimentation with new tactics, technologies, and channels.
- Conduct market research and competitive analysis to stay ahead of industry trends and adapt strategies for maximum impact.
The skills you'll bring include:
- 8+ years of experience in performance marketing with a proven track record of driving measurable results in a B2B environment.
- Proficient in analytics tools (e.g., Google Analytics, Tableau, Looker) and campaign management platforms (Salesforce, Marketo, 6Sense, Demandbase, etc.).
- Experience with ABM (Account-Based Marketing) and marketing automation tools (e.g., Marketo).
- In-depth knowledge of performance metrics (CPC, CPL, CPA, ROAS) and optimization strategies.
- Experience managing large-scale digital budgets and providing performance reports for senior leadership.
- Expertise in lead scoring, sales qualification models, and optimizing marketing efforts for pipeline progression.
About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome.
Protecting 11,000+ customers against bad actors and threats means we're continuing to push the envelope - just like we've been doing for the past 20 years. If you're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
