Marketing Manager, Public Sector,
Rapid7 is looking for a dynamic Growth Marketing Manager to create, plan, lead and measure marketing campaigns across the Public Sector segment, with a focus on Federal (Fed), State & Local Government (SLED) , Higher Education and LATAM markets.
The ideal candidate will be able to think strategically and also be comfortable executing the tactics needed to deliver outcomes. You will be a strong partner with the Go-to-Customer leadership team (Sales, Marketing, Customer Success, Channel, Public Sector) to design and execute marketing initiatives that drive demand, accelerate pipeline, and deepen customer engagement.
About the Team
Rapid7's North America Growth Marketing team acts as an engine to fuel pipeline and demand for Rapid7 solutions through innovative regional marketing programs across the region. This role will be a key participant in strategizing & delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes.
About the Role
This high-impact role will suit someone who can design, implement and measure aligned OKR's and KPI's necessary to support successful marketing programs (demand gen, events, channel, ABM) that drive growth and demand that resonate with the specific needs and challenges of this highly regulated environment. In addition to building a pipeline of opportunities, the Growth Marketing Manager will play a pivotal role in supporting our FedRamp certification efforts, ensuring that our public sector programs meet the rigorous standards required to scale and win within the public sector.
In this role, you will:
- Public Sector Growth Strategy: Lead the development and execution of marketing strategies to generate demand and accelerate pipeline growth within the Federal and SLED markets. Align marketing efforts with business objectives to support both short-term and long-term goals.
- Collaborate and Partner to Co-Create & Co-Own Campaigns that create relevance with our target audience through our distribution and VAR partner community.
- FedRamp Certification: Work closely with the Compliance and Product teams to integrate FedRamp certification into marketing materials and programs. Ensure all public sector content reflects our commitment to meeting rigorous security and regulatory standards.
- Demand Generation, & Account-Based Marketing (ABM): Plan and execute demand generation campaigns tailored for the public sector, including events, channel marketing, ABM and campaigns, to drive high-quality engagements
- Cross-Functional Collaboration: Partner with the Federal and State & Local sales teams to develop targeted marketing campaigns that align with the public sector buying cycle. Ensure marketing programs are seamlessly integrated into the sales process to optimize pipeline growth and deal acceleration.
- Channel & Partner Marketing: Collaborate with key public sector distributors, resellers, and partners (e.g., AWS, Carahsoft, CDW) to build and execute joint marketing campaigns that drive demand and build pipeline in alignment with broader programs; Leverage and optimise MDF spend to drive the greatest impact
- Event Marketing: Manage and execute public sector-focused events, including webinars, roundtables, and conferences. Coordinate pre-event and post-event strategies to maximize engagement and ROI.
- Metrics & Reporting: Own the full-funnel marketing metrics for the public sector, including MQLs, SAOs, and attributed pipeline. Track and report on key metrics such as engagement rates, deal progression, and revenue bookings.
- Public Sector Thought Leadership: Position Rapid7 as a thought leader in the public sector by creating high-impact content that speaks to the unique challenges of government agencies, with a focus on security, compliance, and risk management.
- Budget & Forecasting: Accurately forecast, manage, and optimize marketing budgets to support public sector initiatives, ensuring effective resource allocation across programs.
The skills you'll bring include:
- 5-10 + years experience in a growth marketing role within the Public Sector (Fed and/or SLED) is a must; An understanding of how to market FedRamp certification is an advantage
- Demonstrated success leading Marketing campaigns in Public Sector with specfic OKR's and KPIS's that materially deliver Qualified Opportunity and prove ROI
- Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
- Exceptional cross-functional collaboration & project management skills with the ability to align teams and stakeholders around a common vision
- Excellent communication and presentation skills, with the ability to influence both internal and external audiences
- A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
- Experience managing long sales cycles, high-value contracts, and complex customer relationships
- Proficient in MarTech - especially marketing automation (Marketo), digital and revenue marketing (ABM) tools an advantage
- Ability to speak and understand spanish is preferable, as there will be opportunity to cover LATAM marketing"
We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
Rapid7 is creating a more secure digital future for all by helping organizations strengthen their security programs in the face of accelerating digital transformation. Our portfolio of best-in-class solutions empowers security professionals to manage risk and eliminate threats across the entire threat landscape from apps to the cloud to traditional infrastructure to the dark web. We foster open source communities and cutting-edge research-using these insights to optimize our products and arm the global security community with the latest in attacker methods. Trusted by more than 11,000 customers worldwide, our industry-leading solutions and services help businesses stay ahead of attackers, ahead of the competition, and future-ready for what's next.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
