POSITION OVERVIEW:
MKTG Brand Influencers are socially savvy and viewed as a trusted source when it comes to recommendations for what to buy and lifestyle brands. They are content creators and social media stars. They are extroverts, who are creative, passionate and authentically personify Diageo brands. They are trusted opinion leaders and advocates of Diageo brands. Through their passion and education, they create engagements both in person and on social media influencing consumers to purchase and enjoy Diageo brands. Influencers have the ability to create quality content that is on brand strategy.
This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Influencer must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
PRIMARY RESPONSIBILITIES:
- Engage with consumers using education, passion and authenticity
- Ability to develop, write and curate content that is on brand strategy to inform and shape opinions
- Connect with consumers to drive positive brand perception and lead purchase
- Have a comprehensive understanding on brand and category, with a drive to develop their knowledge event further
- Regularly complete digital training for market brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
- Follow Responsible Server Guidelines and report Guideline violations
- Take digital event photos and contribute to markets social media account
- Understand how Diageo brand differs from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures
SKILLS & EXPERIENCE:
- Outgoing and passionate about Spirits and Beer industry
- Trust worthy, relevant and timely
- Strong social network on social media (IG: 71.6% followers of an audience +21yr of age)
- Blog/Vlog content creation experience a plus
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