The Product Manager will lead product strategy, oversee campaign delivery, and integrate AI solutions to enhance effectiveness in marketing initiatives.
ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success, and embrace growth both personally and professionally.
With a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago, we organize regular in-person events to enhance collaboration. Join us and make a meaningful impact from anywhere within our talent hubs.
ABOUT THE ROLE
AdGem, as part of AdAction, has been on an incredible growth trajectory - 8 straight quarters of quarter-over-quarter revenue growth - and we're just getting started. As one of the fastest-growing rewarded advertising platforms in the market, AdGem is driving premium engagement for mobile apps, loyalty programs, and consumer brands.
We are seeking a Product Manager to join our Campaign Delivery Team. This role will serve as a bridge between research, planning, marketing, and execution, helping shape the future of AdGem's products, features, and advertiser campaign strategies. You'll own the strategic development of key initiatives, guiding them through discovery, prioritization, execution, and performance tracking phases.
A key focus of this role will be leading the integration of AI tooling and solutions into both our external product offerings and our internal workflows. You'll explore, validate, and champion AI-driven innovations that can increase efficiency, unlock new opportunities, and differentiate AdGem in a rapidly evolving market.
This role is designed for someone who thrives at the intersection of data, creativity, and collaboration. You'll drive initiatives that elevate our offering, improve internal processes, and bring innovative solutions to market, ensuring that we're delivering best-in-class campaign performance for our advertisers and users.
RESPONSIBILITIES
EXPERIENCE & QUALIFICATIONS
CULTURE FIT
WHY ADACTION?
Our employees enjoy perks and benefits like:
Base Salary Range: $100,000-$125,000*
*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success, and embrace growth both personally and professionally.
With a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago, we organize regular in-person events to enhance collaboration. Join us and make a meaningful impact from anywhere within our talent hubs.
ABOUT THE ROLE
AdGem, as part of AdAction, has been on an incredible growth trajectory - 8 straight quarters of quarter-over-quarter revenue growth - and we're just getting started. As one of the fastest-growing rewarded advertising platforms in the market, AdGem is driving premium engagement for mobile apps, loyalty programs, and consumer brands.
We are seeking a Product Manager to join our Campaign Delivery Team. This role will serve as a bridge between research, planning, marketing, and execution, helping shape the future of AdGem's products, features, and advertiser campaign strategies. You'll own the strategic development of key initiatives, guiding them through discovery, prioritization, execution, and performance tracking phases.
A key focus of this role will be leading the integration of AI tooling and solutions into both our external product offerings and our internal workflows. You'll explore, validate, and champion AI-driven innovations that can increase efficiency, unlock new opportunities, and differentiate AdGem in a rapidly evolving market.
This role is designed for someone who thrives at the intersection of data, creativity, and collaboration. You'll drive initiatives that elevate our offering, improve internal processes, and bring innovative solutions to market, ensuring that we're delivering best-in-class campaign performance for our advertisers and users.
RESPONSIBILITIES
- Own and execute the product strategy and roadmap that powers and optimizes our advertiser campaign delivery
- Lead research efforts to identify customer needs, market opportunities, and feature innovations.
- Own the roadmap planning process by translating business goals, market research, and performance insights into a clear set of priorities and timelines, ensuring alignment across teams and stakeholders
- Lead the creation of actionable pre-dev roadmaps that bridge strategic concepts with technical implementation, reducing ambiguity before engineering engagement
- Oversee product and feature launches, ensuring seamless delivery and adoption
- Define measurement frameworks to assess the impact of new initiatives and drive continuous improvement, with a bias towards impact on core company goals and KPIs
- Partner with marketing and BD to promote new launches internally and externally, ensuring product narratives resonate with partners and clients.
- Serve as a connector across the business, fostering collaboration and ensuring initiatives are well integrated. Participate in the development and refinement of core company goals and KPIs
- Help lead the integration and development of AI-driven tooling and solutions across both external product offerings and internal workflows, identifying opportunities where AI can increase efficiency, effectiveness, and innovation.
- Help guide the ongoing evolution of our product mindset and practices, ensuring we stay adaptive, collaborative, and always improving.
EXPERIENCE & QUALIFICATIONS
- 4+ years of experience in product strategy with a preference for experience in adtech or performance marketing.
- Strong analytical skills with experience in data analysis, A/B testing, and decision-making frameworks.
- Experience developing and executing go-to-market plans for new products or features.
- Knowledge of performance marketing KPIs and best practices.
- Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment.
- Strong communication skills (verbal and written), with the ability to translate complex ideas into clear narratives.
- Collaborative and proactive approach, with experience working across multiple teams.
- Experience and strong aptitude with AI tools and solutions, including applying emerging technologies to product strategy, data analysis, or operational processes.
- Located in the Denver, Chicago, or Austin areas.
CULTURE FIT
- Curious mindset with a drive to ask questions and uncover opportunities.
- Hustle and ownership mentality - you're not afraid to roll up your sleeves.
- Comfort with a Mission Aligned Team framework
- Comfort with Lead Product Management practices
- Comfort with data and the ability to use it to inform decisions.
- Energized by engaging with all parts of the business.
WHY ADACTION?
Our employees enjoy perks and benefits like:
- Health, vision, and dental insurance
- Up to 6% 401k match with no vestment period
- Generous PTO + company holidays
- Paid parental leave
- Flexible and remote-first work culture
- Team outings and happy hours
- Weekly UberEats credit
- Home office stipend
- Annual learning and development stipend
- Annual wellness stipend
Base Salary Range: $100,000-$125,000*
*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant
Top Skills
A/B Testing
Ai Tools
Data Analysis
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