VP, Go-To-Market

The Problem We’re Solving

The dental industry is a $40B global market spanning 28 countries — and its go-to-market architecture hasn’t caught up with its product. EviSmart is the leading dental Autopilot system: 2,000 paying customers, $14M in revenue, 145% YoY SaaS growth, and a product that works. The customers stay. What’s missing is the system that connects Sales, RevOps, CS, and Digital Marketing into a single motion that compounds.

That system doesn’t exist yet. Nobody has built it. That’s your job.

Why EviSmart

• 300 people. Two hubs: Vancouver HQ and Manila operations.
• 145% year-over-year SaaS growth — the market is responding.
• 28 countries. One platform. The dental industry’s autopilot.
• $14M revenue with real unit economics and product-market fit earned over eight years.
• An in-house AI model research and development team building proprietary intelligence — not just wrapping APIs.

Why Now

Sales is in seat. RevOps is in seat. CS is in seat. Digital marketing is a blank page. Nobody is connecting them. The person who joins now doesn’t inherit a playbook — they write it. The GTM decisions made in the next 12 months will define how this company scales from $14M to $50M+. That doesn’t happen often.

A Note from the CEO

“I’m not looking for someone to manage what we have. I’m looking for the person who looks at our revenue, our product, and our team — and sees the architecture nobody else has built yet. You’ll own the number. All of it. Revenue and EBITDA. If you’ve spent your career fixing other people’s GTM motion and you’re ready to build your own, this is the seat.”

— Paolo Kalaw, CEO, EviSmart

What You’ll Own

Own  Company Revenue and EBITDA — you set the number, own the plan, report the result. No shared accountability.

Architect  GTM architecture — Sales, CS, RevOps, and Digital Marketing as one motion. Four functions, one system.

Build  The digital demand engine — top-of-funnel is underdeveloped. You build it or hire for it. Content, paid, SEO, free tool distribution.

Drive  CAC reduction — from $10K toward $3K. The PLG motion exists. You operationalize it.

Run  Revenue cadence — weekly pipeline review, monthly NRR, quarterly GTM plan. You own the forecast and present to the CEO.

What You’ll Get

• CA$340K OTE (CA$170K base + CA$170K variable tied to Revenue and EBITDA). Variable is uncapped on overachievement.
• Direct report to the CEO. No layers, no committee decisions.
• A team already in seat — Sales, RevOps, CS — waiting for the person who connects them.
• A PLG wedge, a strong sales IC, and 2,000 paying customers to build on — you’re not starting from zero.
• Production AI tooling: Claude, Cursor, Luvable, and LLM-powered workflows used daily across the company.
• Hybrid work from Vancouver HQ.

How We Work

We ship before we’re sure it’s perfect. We write things down because we have two offices and memory is lossy. We debate loudly and move on without resentment. We run on 30/60/90 gates — Day 30: diagnose. Day 60: design. Day 90: measurable pipeline momentum, or we have a conversation. If you thrive in structured ambiguity — you know the outcome but get to decide how to get there — you’ll feel at home.

The Question You’re Probably Asking

“Is dental really the right industry to build a GTM career in?”

Here’s the honest answer: the best GTM careers are built in verticals where the product has real PMF, the customers stay, and the motion hasn’t been optimized yet. Dental fits all three. You won’t be competing with ten other VP GTMs running the same outbound playbook at a Series C company with 40% annual churn. You’ll be the person who actually built the system — and you’ll own the number to prove it.

What We Need

• Built or rebuilt a GTM function in B2B SaaS — not managed one that was already working.
• Understands PLG + sales-assisted hybrid and knows which motion to apply when.
• Has led a Sales function and knows how to elevate a strong IC without overshadowing them.
• Can read a HubSpot dashboard and identify what’s broken without a RevOps translator.
• Has operated under $50M ARR — you know how to build leverage, not headcount.
• Has pushed back on a CEO and been right — and can show the scar tissue to prove it.

What This Is Not

This is not a VP Sales role with a GTM title. If your instinct is to hire five AEs and build an outbound machine, this is the wrong seat. We have a PLG wedge and a strong sales IC. What we need is someone who can architect around both.

This is not a role for someone who needs a finished playbook. The playbook doesn’t exist yet. You write it.