Global Payments Inc. Logo

Global Payments Inc.

Sr. Manager, Digital Account-Based Marketing

Posted 9 Days Ago
In-Office or Remote
23 Locations
Senior level
In-Office or Remote
23 Locations
Senior level
The Sr. Manager, Digital Account-Based Marketing will lead strategic ABM planning, execute campaigns, partner with sales, integrate technology, and measure performance to enhance engagement with enterprise customers.
The summary above was generated by AI

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Key Responsibilities

You’ll work cross-functionally with sales, marketing teams, and operations to deliver personalized campaigns that deepen account engagement, shorten sales cycles, and drive pipeline for our merchant solutions.

Strategic ABM Planning

  • Define and execute global ABM programs tailored to strategic accounts across our business units.

  • Develop tiered ABM programs (1:1, 1:few, 1:many) aligned to global go-to-market strategies and sales priorities.
     

Campaign Execution

  • Orchestrate digital marketing campaigns across key channels (paid media, email, social, website personalization, webinars, and content syndication) targeting buying committees within strategic accounts.

  • Collaborate with marketing teams to localize and deploy programs in-market

Sales Partnership

  • Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.

  • Provide sales teams with insights, messaging guidance, and enablement assets tailored to in-market opportunities.
     

Technology & Data Integration

  • Leverage ABM and marketing tech platforms such as Demandbase, 6sense, Marketo, Salesforce, and LinkedIn to deploy campaigns and track engagement across accounts.

  • Use intent data, firmographics, and behavioral insights to refine targeting and personalize engagement at scale.
     

Performance Measurement

  • Establish and track key ABM metrics (e.g., account engagement, pipeline influence, win rates, velocity).

  • Continuously optimize campaigns based on performance data and stakeholder feedback.

Minimum Qualifications
  • Bachelor's Degree

  • Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree

  • Typically Minimum 8 Years Relevant Exp


Preferred Qualifications
  • Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g., financial services, payments, banking, fintech).

  • Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics.

  • Proficient in marketing automation (e.g., Marketo), CRM (Salesforce), and ABM platforms (Demandbase, 6sense, or similar).

  • Data-driven mindset with ability to translate insights into action.

  • Excellent collaboration and communication skills; comfortable working across global and regional teams.

    Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [email protected].

    Top Skills

    6Sense
    Demandbase
    LinkedIn
    Marketo
    Salesforce

    Similar Jobs

    12 Hours Ago
    Remote or Hybrid
    8 Locations
    Senior level
    Senior level
    Blockchain • Fintech • Mobile • Payments • Software • Financial Services
    The Product Marketing Manager will lead strategy and execution for Cash App's credit and liquidity offerings, aligning product positioning and driving growth through effective marketing strategies and cross-functional leadership.
    Top Skills: None Specified
    12 Hours Ago
    Remote or Hybrid
    8 Locations
    Senior level
    Senior level
    Blockchain • Fintech • Mobile • Payments • Software • Financial Services
    Drive adoption and engagement of the Cash App Card through marketing strategies, cross-functional collaboration, and performance measurement. Create campaigns to enhance user loyalty and growth.
    Top Skills: Data Analysis ToolsMarketing Software
    12 Hours Ago
    Remote or Hybrid
    8 Locations
    Senior level
    Senior level
    Blockchain • Fintech • Mobile • Payments • Software • Financial Services
    The Global B2B Lifecycle Marketing Manager will develop and optimize lifecycle marketing strategies to drive engagement, revenue growth, and campaign effectiveness across various channels and merchant journeys, collaborating with cross-functional teams.
    Top Skills: CRMData AnalyticsMarketing AutomationMarketoSalesforceSms

    What you need to know about the Vancouver Tech Scene

    Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.

    Sign up now Access later

    Create Free Account

    Please log in or sign up to report this job.

    Create Free Account