ABOUT HERSCHEL SUPPLY
Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next.
Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community, reducing our impact on the environment and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.
Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities.
So, come along for the ride, get inspired and Put Yourself Out There.
ABOUT YOUR NEW ROLE
As the Senior Specialist, Ecommerce Merchandising & Optimization, you will play a pivotal role in driving overall digital success for Herschel. This includes strategic positioning of the product catalog, effective content management across global domains, and leveraging data-driven insights to maximize impact. Your responsibilities will extend to optimizing the user experience, driving engagement, and increasing customer lifetime value through comprehensive testing and optimization strategies. You will develop and execute cross channel retention and reactivation strategies, performing analysis on market-level product and site trends to ensure that Herschel’s ecommerce operations are optimized for sustained revenue generation. This role requires strong analytical skills, web experience analysis, and collaboration with multiple stakeholders across Marketing, Design, IT, Demand Planning, and Product Merchant teams to ensure that Herschel’s eCommerce operations are aligned for revenue growth and customer satisfaction.
A DAY IN THE LIFE
Our workplace is dynamic, supportive, and entrepreneurial in spirit, and we pride ourselves on being a collaborative, open-minded, and imaginative team.
On a day-to-day basis, the Sr. Specialist, Ecommerce Merchandising & Optimization will:
- Manage the day-to-day operations for the Herschel international ecommerce domains – content creation, quality assurance, catalog maintenance, product discoverability, filters, and onsite search.
- Work cross-functionally with Design, Marketing, Product Merchant, Demand Planning, and Retail teams to plan and execute all marketing and product launch campaigns.
- Optimize the user experience to drive engagement and conversion through a comprehensive testing and optimization plan.
- Utilize customer insights to develop cross channel strategies (web & email) aimed at increasing customer lifetime value.
- Research sell-through and regional market trends to ensure that our products are positioned to maximize revenue.
- Drive increased AOV and new category awareness utilizing cross-selling and up-selling tactics.
- Use various analytics and reporting tools to compile regular performance reports against department and campaign KPI’s.
- Develop and execute email marketing strategies to enhance customer retention and reactivation.
ABOUT YOU
- Experience in ecommerce operations (merchandising, analytics, optimization, marketing) is essential.
- Ability to maintain a digital testing library – ideate, execute and analyze comprehensive experiments.
- Understanding of web best practices (SEO, UX/UI, Mobile Design, Storytelling, etc.).
- Experience with ecommerce & content management platforms (Shopify & Adobe Experience Manager preferred)
- Proficiency in data analysis tools (GA, Adobe Analytics, Tableau, SQL, Excel, etc.).
- Ability to be entrepreneurial and take initiative.
- Experience with project management tools (Jira, Monday, etc.).
- Familiarity with email marketing platforms and CRM tools would be beneficial
- Experience with working in an Agile methodology.
- Excellent organizational skills, attention to detail, and ability to multi-task.
- Have excellent problem-solving skills with the ability to find creative solutions for system limitations.
- Strong communication skills, both verbal and written.
- Proven ability to work with a cross-functional team.
YOUR JOURNEY WITH HERSCHEL SUPPLY
The annual salary for this role falls within the range of $75,000-$95,000 CAD depending on experience. We welcome diverse talents, and if your qualifications and experience differ from the job description, we'll consider adjusting the scope of work and salary range to align with your individual strengths. In addition to base salary, here are just a few of the additional perks we offer to our valued team members as part of our comprehensive total compensation package:
- Health benefits
- Hybrid working environment
- Generous discounts on our products
- Competitive vacation policy
- Weekly fitness sessions including yoga
- Professional development subsidy
- Office snacks and hot and cold beverages
- Weekly happy hour
- Maternity leave top-up for birthing and non-birthing parents
- Employee assistance program
- A dog friendly office
- Ad-hoc employee events
DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY
We’re committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It’s with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel.
At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique.
What We Do
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Headquartered in Vancouver, Herschel Supply Co. designs and manufactures the finest quality backpacks, bags, travel goods, apparel and accessories for everyday explorers around the world
