Senior Product Marketing Manager

About Lendesk

We’re a financial technology company on a mission to make the mortgage experience easy, accessible
and transparent. Our flagship product is an advanced digital mortgage origination platform that connects
borrowers, brokers and lenders. We’re a fast-growing team of 50+ employees, composed of innovative and
engaged individuals working collaboratively to deliver a unique digital home buying experience. We are a
remote-first company with team members across Canada with a concentration in Vancouver, B.C.

The Role

We’re looking for a Senior Product Marketing Manager to help bring our broker-facing mortgage platform
to a new market. This is a critical, hands-on role focused on driving product adoption, enabling sales, and
positioning our offering in a way that resonates with brokers—specifically U.S.-based loan officers.
You’ll work cross-functionally with product, sales, and marketing teams to lead go-to-market strategy,
support onboarding, and fuel product usage and growth. The ideal candidate has a strong foundation in
B2B product marketing and excels at translating product features into clear, compelling messaging and
content.
While we are a Canadian company and hire exclusively within Canada, this role will target the U.S.
mortgage market. Experience marketing to U.S. loan officers or financial professionals is a strong asset.
You'll Be Responsible For:

• Own and execute go-to-market strategies for new product features and market launches, in close
  partnership with Product and Sales teams.
•  Develop clear, compelling product positioning and messaging that differentiates our offering and resonates with broker audiences.

• Build and maintain product marketing collateral including landing pages, sales decks, product one-
  pagers, onboarding guides, and email sequences.
•  Drive adoption and usage of product features through lifecycle marketing campaigns and
  customer communications.
• Act as a strategic partner to Product, providing feedback loops from the field and helping translate
  technical features into customer-facing value
•  Collaborate with Sales to ensure messaging consistency and alignment across touchpoints, and
  create sales enablement tools that help close deals.
• Conduct competitive analysis and market research to identify trends, gaps, and messaging
  opportunities.
•  Lead our trade show strategy and execution—developing messaging, overseeing booth materials, coordinating pre- and post-show marketing efforts, and measuring ROI.
•  Build integrated campaigns that bring product stories to life across digital and offline channels.
• Create and manage HubSpot workflows, content and campaigns, including segmentation, landing page builds, reporting, email automation and sales pipeline configuration.
•  Occasionally travel (estimated 1–2 times per quarter) to support event marketing efforts and on-site launches; candidates must be eligible to travel to the U.S.
• Partner with Customer Success to support onboarding and retention efforts through product education materials and targeted campaigns.

What We Expect From You:

•  Extensive experience in HubSpot is required (not just familiarity). You’ve owned and executed
  projects using HubSpot - you’ve built sales pipelines, landing pages, automations, email drips,workflows and have strong experience with data integrity maintenance
• 6–10+ years of experience in marketing, with a strong foundation in product marketing (at least 2+years). Experience in B2B SaaS or FinTech is preferred
• Lead our trade show strategy and execution—developing messaging, overseeing booth materials, coordinating pre- and post-show marketing efforts, and measuring ROI.
  
• A strong portfolio of product marketing work is required, with examples that demonstrate your copywriting skills and thought process—particularly how you translated product features or releases into clear, compelling marketing copy.

• Excellent copywriting and messaging development skills, with an emphasis on clear, feature-
  oriented communication.
• Experience marketing to U.S.-based financial professionals (e.g., loan officers or brokers) is a plus.
  

What We Offer:

• Competitive salaries, range is $89,500-$134,00 CAD for this role
• Comprehensive benefit plan including dental, medical and vision
• Remote first, work from where you are in Canada
• Budget to improve your home office set-up
• Flexible work hours
• The latest in hardware and software tools
• Budget for continuous development and training
• Stock purchase program in our parent company (“NYSE:RKT”)

You must be a current Canadian resident to be considered for this role. A candidate selected for this position must pass a criminal background check.

Lendesk is committed to offering competitive salaries to all our team members. This role has a salary range of $ 89,500 - $134,000 CAD which accounts for the skills you’ll bring to the team, the impact you’ll have on the business, and the growth you’ll experience in the role. Throughout your time at Lendesk we’ll continue to have conversations about your career development and you’ll have the opportunity to build an amazing career with us.