The Senior Product Designer will lead design initiatives, focusing on user-centric solutions to drive AI functionality, retention, and engagement. Responsibilities include full design process management, strategic thinking, collaboration with cross-functional teams, and mentoring other designers.
Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early pioneers in the online dating industry, with one of the largest and most diverse communities of singles. We're one of the top revenue-driving brands in the Match Group (comprised of Tinder, OkCupid, Hinge and Match.com).
We love what we do, and have the ability to profoundly impact millions of people's lives every single day! Named one of BC’s Top Employers, Plenty of Fish is a great place to build friendships, grow your career and collaborate with top talent.
We work hybrid at Plenty of Fish - IRL in our downtown Vancouver office on Tuesday, Wednesday, and Thursday and work remotely the remainder of the week! (Please note that there may be some roles that require more than 3 days.)
We're looking for a Senior Product Designer for a 12-month contract to join our design team at Plenty of Fish. You’ll work closely with product, engineering, data, and design leadership to craft user-centric solutions that drive AI functionality, retention, increase subscriptions, and deepen member connection.
How you'll make an impact:
- Lead growth focused design: Own the design of key growth initiatives across activation, engagement, retention, and conversion. You will translate ambiguous product and user problems into intuitive, elegant experiences that measurably move metrics.
- End to end product design: Drive the full design process from discovery and concepting to interaction design, visual design, and launch, partnering closely with Product Management, Engineering, Analytics, and User Research.
- Strategic product thinking: Contribute to product strategy by helping frame problems, generate hypotheses, and evaluate tradeoffs. You will bring a strong point of view on how design can unlock growth while balancing user trust, inclusivity, and brand integrity.
- Experimentation and iteration: Design and support experiments with a bias toward learning. You will collaborate with PMs and analysts to define success metrics, evaluate results, and iterate quickly based on insights.
- Design leadership and influence: Raise the bar for design quality across the team by setting standards, providing thoughtful feedback, and advocating for user centered decision making. You will help ensure consistency and scalability across our portfolio of apps.
- Mentorship and team development: Support the growth of other designers through informal mentorship, design critiques, and collaboration. Interest in people management or prior experience managing designers is a plus as the team evolves.
We could be a Match if:
- You have 5+ years of product design experience, ideally in consumer, mobile-first, or growth-focused products.
- You’ve designed end-to-end product experiences and can show how your work drove measurable outcomes.
- You’re comfortable working in ambiguity and enjoy turning complex problems into simple, user-friendly solutions.
- You have strong interaction, visual, and systems-thinking skills, with a high bar for craft and usability.
- You’re highly collaborative and communicate your ideas clearly with cross-functional partners.
- Experience with AI Tooling,
- Experience in social, dating, or community-driven products is a plus, but not required
#LI-CENTRAL
#LI-CH1
**We would love to hear from you, even if you don't match 100% of the requirements**
Why Plenty of Fish?
• We're recognized as one of BC's Top Employers 2025!
• Generous vacation, flex days, professional development days
• RRSP matching, and employee stock purchase plan
• Professional development budget and unlimited access to Udemy from day one
• Match Group mentorship program
• Parental leave top up and fertility preservation benefits
• Extended health & dental benefits from day one
• Corporate ClassPass membership and other wellness benefits
• And many more on our careers page
Our Values
• Be Proud - We own our ship. We see challenges as opportunities and take action.
• Make Waves - We profoundly impact millions of peoples' lives, every day.
• Dive Deep - We empathize with our members and use data to surface thoughtful decisions.
• Crew Together - We're all working towards the same goals and win as a team.
Want To Dive Deeper?
LinkedIn
Glassdoor
We’re committed to creating an equal and inclusive environment; we welcome all crew (and prospective crew) members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law. Plenty of Fish is proud to be an equal opportunity workplace.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
#PoF
Top Skills
Ai Tooling
Similar Jobs
eCommerce • Fintech • Payments • Software • Financial Services
The Principal System Architect will lead the architectural design of Google Workspace, enforce security compliance standards, manage integrations, and mentor technical staff.
Top Skills:
AqlAutomation ToolsGoogle WorkspaceJira ApisJqlRest Api
eCommerce • Fintech • Payments • Software • Financial Services
As a Senior Software Engineer, you will lead technical development for membership rewards, creating consumer-facing features and guiding other engineers in a hybrid work environment.
Top Skills:
ExpoJavaScriptNode.jsReactReactnativeTypescript
eCommerce • Fintech • Payments • Software • Financial Services
Lead a team of Machine Learning Engineers and Data Scientists to design and deliver ML systems at Remitly. Collaborate across domains to implement MLOps best practices and contribute to AI strategy.
Top Skills:
AWSAzureGCPPythonPyTorchScikit-LearnTensorFlow
What you need to know about the Vancouver Tech Scene
Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.
