Senior Performance Marketing Specialist

Join Our Mission: Help the Helpers with Jane

Let's kick things off with a quick intro. Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're on the hunt for people ready to jump in and join us while we simplify the lives of healthcare practitioners and patients daily. And guess what? Jane is a remote-first company, meaning every role at Jane, including this one, is remote — giving you the freedom to work from any corner of Canada.

Your Role in Our Journey

We're looking for a Senior Performance Marketing Specialist who will help drive growth with our search engine marketing channels to help new helpers find, consider, and love Jane. You will play a key role in owning our search engine marketing channels to bring Jane into new markets, optimizing our acquisition funnel, and identifying data-informed insights to influence our search marketing strategy. You will own our search engine marketing channels and drive impact through experimentation, data-informed decisions and landing page development. 

Learn More About Us

We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.

We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.

No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.

We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.

You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews.

If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!

The Impact You Could Have:

• Search Channel Management: Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing) to achieve maximum ROI using a data-informed analysis.
• Campaign Execution: Hands-on design, execution, and optimization of SEM campaigns, including trafficking, quality control, brand safety, launching, reporting, and performance analysis.
• Landing Page Conversion Rate Optimization: Create and refine landing pages using tools like Unbounce to improve conversion rates.
• Performance Analytics Reporting: Provide actionable insights and data-backed recommendations to leadership, ensuring alignment with growth objectives.
• Optimization Expert: Provide data-informed recommendations for bidding, creative, targeting, landing pages, modeling, LTV, lead scoring, and budget optimization to drive top performance.
• Strategy & Creation: Work closely with our in-house design and content writers to create new creatives, landing pages and messaging.
• Campaigns Support: Collaborate with our campaigns marketing team to provide strategic input, data-informed recommendations and support the execution of integrated marketing campaigns.
• Search Marketing Trends: Stay updated on digital marketing and search trends, algorithm changes, and industry best practices to maintain competitive campaign performance.

The Experience We Feel We Need:

• 5+ of SEM campaign management experience.
• Expertise in search engine marketing with a general understanding of full funnel performance marketing channels, such as Meta, LinkedIn & review sites.
• Strong analytical skills with the ability to interpret data and drive decisions proactively confidently.
• Ability to forecast opportunities based on budget, campaign results based on performance marketing analytics such as CAC, LTV, CPC etc.
• Excellent written and communication skills, capable of clearly presenting ideas to key team members.
• A results-oriented mindset with high attention to detail and quality.
• You have a proven track record of executing paid digital strategies that deliver measurable results.
• Adaptable and organized, with a proven ability to prioritize projects and manage shifting workloads in fast-paced environments.
• Ability to balance deep data analysis while remaining biased to action.
• Genuinely curious and passionate about our mission at Jane, and to dive into customer research and understand the community we serve.
• Strong problem-solving skills, with the ability to leverage data analysis and marketing insights to translate complex challenges into performance marketing strategies.
• Experience with data visualization tools like Looker and Tableau, and basic understanding of SQL.
• B2B SaaS experience and understanding the lead funnel through the sales hand-off process in that environment is a plus.
• Proficient with tools such as HubSpot and other CRM platforms and understanding of key marketing funnel metrics.

Bonus Points For:

• Understanding of our product and bonus if you have context about allied health.
• Basic understanding of SQL.

Compensation Expectations for the Role

Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $84,600 and maximum annual salary of $132,100. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a starting salary of $100,500.

It's also possible to join Jane at a salary above or below this, which would mean a salary below $ 100,500 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $100,500 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.

Paying clearly is one of our compensation fundamentals to help folks build trust in the compensation process at Jane. To better understand Jane’s compensation fundamentals and how this range is determined, click on this link here for a short video walkthrough of how it all works! We also welcome you to ask as many questions as you’d like about compensation throughout the interview process to ensure you feel confident and build trust through the process.

More information on Jane's benefits package can be found here.

Learn more about Jane's approach to compensation here.

At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.

We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.

We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.