Senior Performance Marketing Manager, Paid Social

We are currently seeking a Senior Performance Marketing Manager, Paid Social to join our Performance Marketing Team in Toronto. This is a senior, hands-on, in platform role - working within Paid Social Ad platforms such as Meta, Facebook, Reddit, and TikTok while collaborating with internal stakeholders to drive strategic growth initiatives.

The Performance Marketing Team thrives on solving complex challenges that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels.

You  are seeking a highly experienced and strategic Senior Marketer with experience spearheading and achieving Paid Social strategy and initiatives. You have worked for major B2B or B2C brands where you made your mark by building highly engaging campaigns that surpassed business goals.   

Not only are you data-obsessed and highly analytical, you are a strong communicator, collaborator and leader that drives innovation and  incremental growth while working in tandem with key stakeholders 

• Paid Social (Meta, LinkedIn, Reddit, TikTok):  

  • Develop and implement a comprehensive annual Paid Social strategy and road map that aligns with both short-term and long-term organizational goals

  • Work with stakeholders to define a full-funnel strategy - based on our target ICP

  • Bring to life exciting multi-channel ad campaigns that drive engagement and MQLs

  • Oversee and optimize ad campaigns using a variety of tactics ensuring maximum return (ROAS) and operational efficiency

  • Responsible and accountable for managing large budgets (six figures per monthly per channel) including negotiating and partnering with vendors

• Data & Measurement: 

  • Analyze all aspects of Clio's marketing funnel and identify the largest areas of improvement to implement strategies to capitalize on these opportunities

  • Brings a hypothesis-driven mindset for prioritizing, testing, implementing and experimenting with ideas, channels, and campaigns

  • Provide insights and actionable recommendations through regular reporting

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• 6+ years paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms, with 6+ figures of month.

• 2+ years experience managing monthly budgets exceeding six figures.

• 2+ years experience using a project management platform such as Asana

• Experience launching and driving success with new ad channels such as DOOH

• Familiarity with Salesforce 

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• Experience using AI tools to improve workflows and free up time on repetitive tasks

• High volume B2B SaaS experience

• Working knowledge of Marketing Automation tools such as Marketo

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#LI-Hybrid

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.