Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel.
As a Senior Marketing Data Analyst you’ll own complex, high-impact analytics projects end-to-end, guide how we define and measure success, and serve as a trusted advisor to stakeholders. You’ll also mentor junior analysts and help establish best practices for analytics across the marketing org.
Website & Funnel Analytics
Lead the design and implementation of advanced event-tracking strategies across digital properties.
Define methodologies for conversion funnel measurement, A/B test evaluation, and customer journey analysis.
Ensure our website analytics framework is accurate, scalable, and aligned with business goals.
Attribution & Marketing Performance
Develop and refine multi-touch attribution models to evaluate channel and campaign ROI.
Influence budget allocation by presenting data-driven recommendations to senior marketing leaders.
Drive innovation in marketing measurement approaches and ensure consistent adoption across teams.
Dashboards & Reporting
Architect scalable reporting frameworks and automated dashboards that provide real-time insights to leadership.
Standardize KPI definitions and reporting structures across Marketing, Sales, and RevOps.
Proactively identify reporting gaps and lead initiatives to close them.
Systems & Data Architecture
Partner with Marketing Ops, RevOps, and Data Engineering to optimize data flows across CRM, MAP, and analytics platforms.
Lead initiatives to improve data governance, validation processes, and system integrations.
Translate business needs into clear data requirements and ensure solutions are implemented effectively.
Cross-Functional Leadership
Serve as a trusted advisor to senior stakeholders, shaping marketing strategy with insights.
Mentor IC1 and IC2 analysts, providing guidance, coaching, and knowledge sharing.
Drive alignment across functions by leading workshops, standardizing processes, and influencing adoption of measurement best practices.
5–7 years of experience in marketing analytics, ideally in SaaS or B2B environments.
Deep expertise in website analytics (GA4, GTM, Segment, Amplitude, or similar).
Proven success with multi-touch attribution models that influenced marketing investment decisions.
Strong proficiency with SQL and at least one BI/visualization tool (Looker, Tableau, PowerBI, etc.).
Experience working with marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Excellent communication and stakeholder management skills; able to influence leaders and navigate competing priorities.
Track record of leading complex projects independently, from scoping to delivery, with measurable impact.
Experience with experimentation frameworks, predictive analytics, or advanced statistical modeling.
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy, with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers
Disclaimer: We only communicate with candidates through official @clio.com email addresses.
Top Skills
Clio Burnaby, British Columbia, CAN Office
Suite 300, 4611 Canada Way, Burnaby, BC, Canada, V6C 3E2
Clio Vancouver, British Columbia, CAN Office
Vancouver, Canada
