We believe small businesses are at the heart of our communities, and championing them is worth fighting for. We empower small business owners to manage their finances fearlessly, by offering the simplest, all-in-one financial management solution they can't live without.
The Senior Marketing Automation Specialist is responsible for executing Wave’s customer-facing communications through our automation tools. They collaborate with business owners to craft and execute high-impact campaigns that achieve short- and long-term business objectives. They are responsible for the management and segmentation of our reachable audience and for measuring, tracking and reporting on campaign performance.
Here's how you'll make an impact:
- Build & execute all customer communications across automated channels (primarily email, in-product notifications and push notifications) including the automation that powers them.
- Devise & run experiments that improve key KPIs such as Open Rate, Click-Through Rate, Bounce Rate, Deliverability, etc.
- Provide campaign reporting to stakeholders, collaborating with the Data team to create dashboards that provide insight into campaign and channel performance.
- Optimize the outbound communications request, creation and measurement process, including ensuring strict conformance to naming conventions, owning the quality assurance process and creating the relevant documentation related to the processes established
- Develop and execute audience segmentation strategies. Ensure the proper collection and transmission of data points that contribute to building effective, personalized marketing campaigns and collaborate cross-functionally to identify & track new segments.
You'll thrive here if you have:
- 3-5 years of experience in marketing automation
- Strong attention to detail
- Strong communication skills with the ability to distill complex concepts and develop a common language across multiple teams.
- Comfortable with ambiguity and flexible with working in a fast-paced, fluid environment with shifting deadlines and moving priorities.
- Experience with Braze, liquid coding and HTML/CSS an asset.
At Wave, you’re treated like the incredible human being you are.
Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours.
We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more.
We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously.
We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot!
We believe that a diverse and inclusive culture creates the best workplace. We embrace our differences, value individuality, and the broad spectrum of every Waver's skills and abilities. We challenge each other from a place of respect and pursuit of continuous growth. We trust each other and encourage everyone to bring their authentic selves to work, everyday. As Wavers, our voices matter, our opinions are met with an open mind. The best ideas win, no matter whose they are. Contributing to an inclusive culture is a part of all of our job descriptions.
We’ve been continuously recognized as one of Canada's Top Ten Most Admired Corporate Cultures and one of Canada’s Great Places to Work in categories including Technology, Millennials, Mental Health, Inclusion and Women.
Are you ready to be a Waver? Join us!
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