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The Principal Product Marketing Manager will lead partner marketing initiatives, create joint value propositions, develop marketing materials, and execute co-branded campaigns. This role requires collaboration with various teams to drive partner-driven revenue and enhance brand visibility at events while analyzing performance metrics to refine strategies.
Role Description
As a Partner Marketing Manager, you will be a strategic storyteller and execution leader, working cross-functionally with Product Marketing, Business Development, Sales, and Demand Generation to bring our partner ecosystem to market. You’ll craft compelling "better together" narratives, lead joint go-to-market (GTM) initiatives, and enable both internal teams and partners to drive pipeline growth.
Responsibilities
- Develop compelling joint value propositions that highlight the synergy between Dropbox and our partners (technology integrations, resellers, MSPs, and service providers).
- Create marketing and sales enablement materials (battlecards, pitch decks, solution briefs) that articulate partner benefits and differentiation.
- Ensure Dropbox’s partner marketing strategy aligns with broader product marketing initiatives.
- Drive co-branded marketing programs, including demand generation campaigns, webinars, content marketing, and digital advertising.
- Partner with Business Development & Sales to execute successful joint launches and expansion programs.
- Lead Dropbox’s presence at partner events, industry summits, and trade shows to maximize brand visibility.
- Develop partner sales enablement resources, ensuring Dropbox reps and partners can effectively position and sell solutions.
- Support the Dropbox Channel & Alliances team in growing partner-driven revenue.
- Work with Sales Enablement to educate internal teams on partner solutions and GTM strategies.
- Define and track partner marketing KPIs, including partner-influenced revenue, deal registrations, and campaign performance.
- Collaborate with Revenue Operations & Demand Generation to analyze partner-sourced pipeline and optimize marketing initiatives.
- Iterate based on partner feedback and performance data to refine strategies.
Requirements
- 8+ years of marketing experience, with at least 2+ years in Partner Marketing at a SaaS or technology company.
- Experience working with B2B SaaS partners, VARs, MSPs, or cloud marketplaces.
- Strong understanding of technology, channel, and service partner ecosystems.
- Data-driven mindset, with experience measuring and optimizing partner-influenced pipeline and marketing ROI.
- Strong storytelling, communication, and project management skills.
Preferred Qualifications
- Proven experience developing joint value propositions, co-marketing campaigns, and sales enablement assets.
- Ability to influence cross-functional teams and work collaboratively across Product, Sales, Business Development, and Marketing.
Compensation
Canada Pay Range
$168,300—$227,700 CAD
Top Skills
B2B Saas
Content Marketing
Demand Generation
Digital Advertising
Marketing Strategy
Partner Marketing
Project Management
Sales Enablement
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