The Senior Manager, GTM Community will lead community initiatives, align brand strategies, and manage cross-functional partnerships to enhance community engagement and brand relevance in North America.
Your Opportunity at ARC’TERYX:
As the Senior Manager, Go-to-Market (GTM) Community for North America, you will be responsible for bringing the Arc’teryx brand to life in the region by aligning community initiatives to the global brand calendar while ensuring relevance in the integrated North America brand calendar. You will translate brand vision into high-impact, cross-channel community briefs, ensuring our activations strategically optimize all available channels to elevate community programming and advance a cohesive, end-to-end guest journey. You will bring operational rigor to the role, ensuring community initiatives intersect at all required stage gates while building the processes and operational foundations the team needs within the regional GTM framework.
This role partners cross-functionally with Brand Experience, Community, Channel teams, Retail, Ecommerce, and Global Brand Management teams to deliver integrated campaigns that inspire, engage, and convert. You will also lead and mentor your team fostering growth and ensuring operational excellence in campaign execution.
This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.
Meet Your Future Team:
We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.
If you were in the Senior Manager, GTM Community - NAM role now, here are some of the core activities you would be doing:
- Developing a strategic framework for Community Briefs that aligns to the Global Brand Calendar while ensuring relevance within the integrated North America brand calendar
- Leading operational alignment and processes across all working teams to ensure seamless execution, streamlined workflows, and consistency across the GTM process
- Translating brand vision into high-impact, cross-channel community briefs that clearly articulate objectives, target audiences, insights, and activation strategies
- Partnering with Global and North America Brand Marketing teams to seamlessly integrate community campaigns into seasonal and annual brand plans
- Identifying and embedding opportunities for North American community initiatives to contribute to global storytelling moments and amplify the region’s perspective within the worldwide narrative
- Collaborating with cross-functional partners (Retail, Ecomm, PR, Partnerships, Trade Brand Management) to ensure cohesive experiences across all guest touchpoints
- Providing strong team leadership by cultivating creativity, accountability, and operational excellence
- Defining and managing success metrics for community activations and ensuring regular reporting against KPIs
- Bringing an insights-driven approach, providing feedback to regional and global partners to inform future brand and community strategies
- Acting as the connective tissue between global brand vision and regional execution, advocating for the needs, nuances, and opportunities within the North American community landscape
- Building strong relationships across the organization to drive alignment, unlock cross-functional value, and maximize impact
- Ensuring operational rigor by mapping community initiatives to required GTM stage gates and establishing processes and operational foundations where they do not yet exist
Here are some of the things you could be working on in the future:
- Developing the NAM Community Activation Framework aligned with the Global Brand Calendar, establishing a streamlined briefing process and improving speed-to-market
- Leading cross-functional GTM integration to ensure Retail, Ecomm, Trade, PR, Brand Management, and Partnerships are aligned around cohesive Community storytelling while reducing overlap and operational friction
- Creating the Community Insights Dashboard with defined KPIs and real-time reporting to enable data-driven decisions and smarter resource allocation
- Building and mentoring a high-performing team with clear structures, KPIs, and development pathways that support creativity, strategic execution, and continuous improvement
Are you our next Senior manager, Go-to-Market Community – NAM?
- You have a bachelor’s degree in Marketing, Communications, Business Administration or a related field
- You have 8+ years of progressive experience in brand marketing, community engagement, or go-to-market strategy within premium, outdoor, or lifestyle brands
- You have proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection
- You have experience working in global brand environments with regional market responsibility
- You have exceptional leadership and people management skills, with experience developing high-performing teams
- You have strong communication and storytelling abilities, able to influence at all levels of the organization
- You have a deep understanding of community engagement strategies, both digital and experiential
- You have a passion for the outdoors and living the Arc’teryx ethos
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
Top Skills
Brand Management
Community Engagement
Marketing
ARC'TERYX North Vancouver, British Columbia, CAN Office
2220 Dollarton Hwy, North Vancouver, British Columbia, Canada, V7H 1A8
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