As the Senior Manager of Brand Marketing, you’ll lead all brand marketing efforts in Canada. You'll be the architect of Turo's Canadian brand programs—transforming how millions of Canadians think about car rentals while building Turo into a beloved, household name. You’ll be responsible for driving brand awareness, consideration, and adoption from coast to coast.
You'll balance big-picture brand strategy with hands-on execution, crafting breakthrough brand programs that capture national attention and convert into tangible business results. As the head of brand marketing in Canada, you'll own our complete brand ecosystem; including, brand strategy, campaigns, influencers, social media, PR, content, and creative development, and reporting.
You'll collaborate with global teams to ensure brand consistency and relevance across all channels while ensuring everything feels authentically Canadian. This role offers massive potential for impact—your vision and execution will directly shape Turo's trajectory in one of our fastest-growing markets.
You're someone with a proven track record of building brands that matter and developing integrated brand programs that move the needle. You're a strategic brand thinker and creative executor with an eye for design and flair for storytelling.
What you will do
Help refine and own Canada's brand strategy across all channels. You’ll partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers.
Own and report on Canadian brand health metrics, set targets, and deploy budget across your brand channels to maximize impact.
Conduct ongoing competitive/customer research to uncover actionable insights that underpin our brand strategy and campaigns.
Develop annual roadmaps and strategic plans that deliver against brand targets while aligning cross-functional teams
Architect breakthrough, integrated campaigns that capture attention and drive measurable business results. You’ll own everything from strategy to launch; setting clear objectives, driving creative execution, allocating budgets across channels, and measuring impact.
Drive high-impact media execution across TV, digital, out-of-home, social, and audio to amplify Turo's presence and ensure every dollar drives maximum reach.
Lead our earned media strategy and own PR metrics. Overseeing our PR agencies you’ll help secure breakthrough national coverage that transforms Turo into Canada's go-to rental choice.
Transform Turo Canada’s social presence into a powerful growth engine through compelling content, authentic community building, and strategic brand storytelling.
Forge strategic alliances with top-tier brands, influencers, and key ambassadors to expand Turo's reach, credibility, and brand affinity.
Capitalize on cultural moments and seasonal trends to create buzz-worthy campaigns that embed Turo into Canadian conversations.
Orchestrate game-changing product launches and market expansion campaigns that generate excitement and drive rapid adoption of new product offerings.
Manage creative workflows and creative output while coordinating internal and external creative teams & freelancers. Work closely with the global marketing team to ensure brand consistency across and local relevancy
Build and lead a high-performing brand marketing team while fostering a collaborative culture and coaching team members
Your profile
Bachelor’s Degree in a related field (business/marketing)
At least 7+ years of experience in brand management and marketing, you have 4+ years in-house driving brand channels in a customer facing B2C brand.
Driven measurable brand lift and business impact at scale.
Proven experience strategizing, planning, and executing integrated brand campaigns. You can take a campaign from brief to execution, setting targets, developing creative concepts, and building channel strategies to hit your brand goals.
Ample examples of building campaigns that are built on deep customer insights and drive meaningful business results.
Managed and scaled ‘always-on’ brand channels including PR, Social, and Influencers - and have the results to show for it.
Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
Experience leading a creative team or supporting creative execution.
Ability to think strategically and conceptualize creatively.
A natural flare for the unique, the buzz-worthy and the culturally relevant.
2+ years managing a team. You’re a team player and bridge builder at your core.
Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of brand channels and campaigns.
Excellent communication and presentation skills.
Ability to manage multiple projects and deadlines in a fast-paced environment
High-growth startup experience is a plus.
Experience with media buying.
Experience in the travel industry / travel marketing.
Experience & understanding of tech-enabled marketplaces.
Bachelor’s Degree in a related field (business/marketing)
For this role, the target base salary range in Toronto is $115,000 - $145,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
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Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About TuroTuro is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].
