Senior Growth Marketing Manager

Who We Are:

Fintel Connect is a fast growing fintech startup on a mission to helping financial services clients like Scotiabank, Wealthsimple, RBC and many others grow through meaningful partnerships. We're the leading affiliate and influencer marketing platform, network, agency and AI compliance engine exclusively built for fintech and banking - and looking for driven, creative and high-achieving marketers to join our team.

The Why:

• A competitive base salary 
• A rapidly growing organization with real career progression and continuous learning
• Comprehensive health and wellness benefits
• 5 Paid sick days
• Paid volunteer time to support causes that matter to you
• A balanced hybrid schedule with one remote day each week
• Team events and social perks
• Summer Fridays, every second Friday, start the weekend early

The Role:

We’re looking for a Senior Growth Marketing Manager to own how Fintel Connect creates, captures and converts demand across paid acquisition, demand generation, ABM, lifecycle and conversion. Working closely with the VP of Go-to-Market, you’ll translate our ICP, buying situations, positioning and commercial priorities into integrated growth programs that reach the right audiences, generate qualified demand and move buyers through the funnel.

This is a hands-on role for someone who is equally comfortable building the plan, getting into the execution, analyzing performance and deciding what should happen next. You won’t be expected to be the specialist in every Marketing discipline. Instead, you’ll bring deep expertise in paid acquisition and demand generation, with enough breadth across ABM, lifecycle and CRO to connect those areas into one growth engine. Success in this role means owning the outcome, not simply the tactic.

The Responsibilities:

Paid Acquisition

• Own paid acquisition strategy and performance across Fintel Connect's priority channels.
• Develop audience strategy, targeting architecture and budget allocation based on ICP, buying situations and commercial priorities.
• Manage campaigns from planning through optimization, with a focus on qualified demand and pipeline contribution rather than clicks or engagement alone.
• Build a structured test-and-learn cadence across audiences, messaging, offers, creative and landing pages.
• Continuously evaluate channel efficiency and make clear recommendations on where to scale, optimize or stop investment.
• Partner with Content and Design on creative and messaging that aligns paid campaigns with Fintel Connect's positioning and buyer needs.

Demand Generation & ABM

• Translate GTM priorities into integrated campaigns that create and capture qualified demand from priority audiences and accounts.
• Build campaign strategies that clearly define the audience, buyer problem, offer, journey, channel mix, KPIs and measurement approach.
• Develop and execute account-based marketing programs in close partnership with Sales.
• Determine which tactics should be used based on the objective rather than treating individual activities as standalone programs.
• Coordinate campaigns across paid, email, content, events, partnerships and other relevant channels.
• Continuously identify new opportunities to reach and engage high-value accounts and buying groups.

Lifecycle & Conversion

• Own the strategy for progressing engaged buyers from initial conversion toward Sales readiness.
• Develop nurture, segmentation, re-engagement and follow-up strategies based on audience behaviour and buying stage.
• Partner with Marketing Operations to translate lifecycle strategy into lead scoring, workflows, segmentation, routing and automation.
• Own conversion strategy across campaign landing pages, forms, CTAs and key buyer journeys.
• Build and run CRO experiments with clear hypotheses, success criteria and learnings.
• Identify friction across the Marketing journey and recommend improvements based on data and buyer behaviour.

Pipeline & Lead Generation

• Plan and execute integrated campaigns that generate qualified demand from Fintel Connect's priority audiences and accounts.
• Track campaign performance, lead quality and pipeline progression to understand which programs are creating meaningful business outcomes.
• Partner with Marketing Operations on campaign tracking, attribution, lead scoring and funnel reporting.
• Evaluate performance based on lead quality and pipeline contribution, not only top-of-funnel activity.
• Know which efforts are producing qualified opportunities, which are not, and adjust strategy and investment accordingly.

Measurement & Optimization

• Define success metrics before campaigns launch.
• Partner with Marketing Operations to ensure programs are accurately tracked and measurable.
• Analyze performance across acquisition cost, engagement, conversion, lead quality, funnel progression and pipeline.
• Lead campaign retrospectives that clearly answer what happened, why, what was learned, and what should scale, change or stop.
• Turn data into clear recommendations and next steps rather than reporting activity alone.
• Build a consistent experimentation and optimization cadence across Growth Marketing programs.

Sales Alignment

• Work closely with Sales to translate ICP and buying priorities into relevant audiences, campaigns and account strategies.
• Maintain a regular feedback loop on lead quality, buyer objections, intent signals and messaging.
• Ensure Sales has the campaign context and signals needed to follow up effectively.
• Use Sales insights to continually improve targeting, messaging, offers and buyer journeys.
• Partner with Sales on ABM plays for priority accounts and buying situations.

Cross-Functional Collaboration

• Partner with Content / Organic Marketing on campaign messaging, content, SEO/GEO opportunities and thought leadership.
• Partner with Marketing Operations on automation, analytics, attribution and campaign infrastructure.
• Partner with Design on creative, landing pages and conversion experiences.
• Partner with Partnerships on relevant co-marketing and distribution opportunities.
• Create clear briefs and coordinate contributors across functions to move campaigns from strategy through execution.

The Qualifications:

• 6+ years of progressive B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another complex B2B environment.
• Proven experience owning paid acquisition and demand generation from strategy through execution, measurement and optimization.
• Strong hands-on experience with paid media strategy, audience targeting, budget management, experimentation and performance optimization.
• Experience developing integrated B2B demand-generation campaigns tied to lead quality and pipeline outcomes.
• Strong experience across several adjacent growth disciplines, particularly account-based marketing, lifecycle/nurture, conversion rate optimization, and campaign strategy.
• Strong understanding of the B2B buyer journey, from initial awareness through conversion and Sales handoff.
• Demonstrated ability to analyze campaign and funnel performance and translate data into clear decisions and recommendations.
• Experience defining KPIs, testing hypotheses and evaluating Marketing performance against business outcomes.
• Familiarity with CRM and Marketing automation platforms; HubSpot experience is strongly preferred.
• Strong understanding of audience segmentation, positioning and messaging in a B2B environment.
• Comfortable operating in a lean Marketing team where strategy and hands-on execution are closely connected.
• Ability to work independently from business objectives and strategic direction without requiring detailed task-level instruction.
• Strong commercial judgment, critical thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Financial services, fintech or affiliate/partnership marketing experience is an asset.
  

What Success Looks Like

In your first 12 months, you will have:

• Built a repeatable paid acquisition engine targeting Fintel Connect’s highest-priority audiences and accounts.
• Improved paid efficiency and lead quality through better targeting, segmentation, creative testing and optimization.
• Built integrated demand-generation and ABM programs tied directly to Fintel Connect’s GTM priorities and buying situations.
• Established clear lifecycle and nurture journeys that progress engaged buyers toward Sales readiness.
• Improved conversion across campaign landing pages, CTAs and key Marketing journeys through structured experimentation.
• Created a consistent test-and-learn cadence across paid, campaigns and conversion.
• Established clear campaign measurement and retrospective processes, with recommendations on what to scale, change or stop.
• Built a strong feedback loop with Sales around lead quality, buyer signals and messaging.
• Increased qualified pipeline contribution from Marketing while creating greater visibility into what is driving results.

At Fintel Connect, we are committed to fostering a diverse and inclusive workplace as an equal opportunity employer. We embrace individuals of all backgrounds, ensuring that everyone has the opportunity to thrive and succeed. We believe that humans are an important and vital part of the recruitment process. We do not use AI in any part of our recruitment process. While we can’t guarantee an interview, we do commit to review your application in full. Join us and be part of a team shaping the future of growth in the financial sector. For more about us, visit our website: Fintel Connect