Demand Generation Manager

Who We Are:

Fintel Connect is a fast growing fintech startup on a mission to helping financial services clients like Scotiabank, Wealthsimple, RBC and many others grow through meaningful partnerships. We're the leading affiliate and influencer marketing platform, network, agency and AI compliance engine exclusively built for fintech and banking - and looking for driven, creative and high-achieving marketers to join our team.

The Why:

• A competitive base salary 
• A rapidly growing organization with real career progression and continuous learning
• Comprehensive health and wellness benefits
• Paid sick days
• Paid volunteer time to support causes that matter to you
  
• Team events and social perks
• Summer Fridays, every second Friday, start the weekend early

The Role:

We’re looking for a Senior Growth Marketer to help build and improve how Fintel Connect generates demand.

Your primary areas of focus will be paid acquisition and B2B demand generation. You’ll plan and execute programs designed to reach Fintel Connect’s priority audiences and accounts, generate qualified demand and support pipeline growth. This is a hands-on role for someone who is comfortable building a plan, launching campaigns, reviewing performance, and identifying what to do next.

You won’t be expected to be a specialist in every Marketing discipline. We’re looking for someone with strong experience in paid acquisition and demand generation, along with an understanding of how areas like ABM, lifecycle marketing and CRO can support the broader buyer journey. Success in this role means running thoughtful, measurable programs and continuously improving them based on what we learn.

The Responsibilities:

Paid Acquisition

• Plan and manage paid acquisition campaigns across Fintel Connect’s priority channels.
• Develop audience targeting and channel recommendations based on our ICP and commercial priorities.
• Manage campaigns from planning through optimization, with a focus on qualified demand and pipeline contribution.
• Test audiences, messaging, offers, creative and landing pages to improve performance.
• Review channel performance and recommend where to scale, optimize or adjust investment.
• Partner with Content and Design on campaign creative and messaging.

Demand Generation & ABM

• Turn GTM priorities into demand-generation campaigns for Fintel Connect’s priority audiences and accounts.
• Build campaign plans that define the audience, buyer needs, offer, channels, and success measures.
• Support and execute account-based marketing initiatives in partnership with Sales.
• Coordinate campaigns across paid, email, content, events, partnerships, and other relevant channels.
• Identify new opportunities to reach and engage priority audiences and accounts.

Measurement & Optimization

• Track campaign performance, lead quality and pipeline contribution.
• Partner with Marketing Operations to ensure programs are accurately tracked and measurable.
• Review performance across acquisition, conversion, lead quality and pipeline.
• Identify what is working, what could improve, and what should be tested next.
• Turn campaign data into practical recommendations and next steps.
• Build a consistent approach to testing and optimization across Growth Marketing programs.

The Qualifications:

• 5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environment.
• Experience developing or executing B2B demand-generation programs.
• Experience planning and managing paid acquisition campaigns.
• Comfortable working with campaign data and using it to improve performance.
• Good understanding of audience targeting, segmentation, and the B2B buyer journey.
• Familiarity with CRM and Marketing automation platforms; HubSpot experience is an asset.
• Exposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not required.
• Comfortable working in a collaborative, hands-on Marketing team.
• Able to work independently while collaborating effectively with others.
• Strong communication, problem-solving, and organizational skills.
• Financial services, fintech or affiliate/partnership marketing experience are an asset.

At Fintel Connect, we are committed to fostering a diverse and inclusive workplace as an equal opportunity employer. We embrace individuals of all backgrounds, ensuring that everyone has the opportunity to thrive and succeed.  

Join us and be part of a team shaping the future of growth in the financial sector. For more about us, visit our website: Fintel Connect