Senior Director of Marketing

Are you a creative, yet analytical marketing professional? Paladin Technologies is seeking an enthusiastic individual to lead its Marketing team. The Senior Director of Marketing at Paladin Technologies will have responsibility for overall marketing activities including planning, execution, and implementation of metrics. Activities completed by the marketing team should directly contribute to achievement of Paladin Technologies’ overall business objectives. The successful candidate will be a highly organized team player with excellent communication skills. You will have experience in a business-to-business environment, as well as experience or knowledge of the technology industry. This role will be based out of our Vancouver Corporate Headquarters.
Responsibilities:

• Lead the creation and successful execution of company-wide marketing plans and strategies
• Develop and implement effective marketing initiatives to increase sales, profitability, and brand awareness for branch portfolio across North America
• Create, develop, and implement a sales enablement tool for each region within Paladin Technologies, in partnership with Chief Sales Officer
• Identify target clients and decision makers, qualify, and track incoming lead requests.
• Conduct market research on clients and competitors.
• Support internal teams on cross-functional workflows to support Paladin’s brand within the industry.
• Oversee development and maintenance of CRM database to educate and inform them of Paladin Technologies solutions.
• Develop automation opportunity within D365.
• Develop marketing processes within and migrate out-of system marketing processes to D365.
• Pursue opportunities to further integrate sales, engineering and marketing processes within D365
• Collaboration with strategic manufacturers to maintain status
• Help shape the next evolution of the marketing program (Branding, Deliverables & Model)
• Supporting cross-functional marketing initiatives (design projects, websites, communications, video)
• Integration activities in collaboration with sister company (Climatec) and ownership (Bosch)
• Responsibility for our online presence
  • (SEM, SEO, social media, design, content, email marketing, website and other digital assets)
• Create, maintain, and communicate sales enablement collateral to support the client journey
  • (Presentations, brochures, etc.)
• Participation in internal/employee marketing and external/employer marketing, in addition to marketing to existing and potential clients
• Measure and report on success against relevant KPIs and demonstrate ability to continuously improve results over time
• Support business writing and proposals as needed

Professional Competencies:

• A positive and infectious transformation mindset to the leadership team.
• A collaborative, agile, and adaptive mindset into discussions for enhancing the business through people.
• Proven track record in leading transformation and driving change
• Fosters openness, transparency, and collaboration for a high-performance culture
• Profound knowledge of innovative Marketing instruments and practices
• Strong communication and intercultural skills and can build relationships across hierarchies and different cultural backgrounds 
• Strong sense of ownership and responsibility paired with a clear focus on impact and implementation
• Goal oriented and results driven

Required Qualifications:

• 8+ years of experience in B2B marketing 
• 6 +years of experience working for a systems integrator, general contractor, or industry adjacent
• 3+ years of experience in a Senior Management / Director position
• Education in Marketing, Communications, Public Relations, Business, or a related area
• Building Technology experience and cross-functional solution education
• Experience marketing within both digital and traditional channels
• Project management capabilities and experience relevant to marketing events and campaigns
• Willingness to travel within North America, as required

Preferred Qualifications:

• Experience in Building Automation, Electrical, HVAC, or Low Voltage Security projects
• Channel marketing experience within electrical / security industry 

Pay: $150,000 - $180,000 (DOE)
PHYSICAL DEMANDS:
In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of the job.

• Must be able to effectively communicate, (i.e. see, hear, speak and write clearly) in order to communicate with colleagues and/or customers; manual dexterity required for occasional reaching, lifting of light office objects, and operating office equipment

WORKING CONDITIONS:
In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job.

• The office is clean, orderly, properly lighted and ventilated. Noise levels are considered low to moderate