Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.
What the Role Is
The Senior Data Analyst, E-Commerce will provide strategic insights and analysis focused on Babylist's e-commerce operations, merchandising, and pricing strategies. You will be responsible for building and maintaining critical reporting infrastructure, conducting deep-dive analyses and simulations on sales performance, margin optimization, and category growth opportunities. Reporting to the Senior Manager of Data Science, you will partner closely with merchandising, finance, e-commerce and registry teams to drive data-informed decisions that directly impact revenue growth and market positioning. This role offers a unique opportunity to shape our pricing strategy from the ground up and influence our assortment planning across good-better-best market segments.
Who You Are
- 6+ years of experience in e-commerce analytics, with strong expertise in merchandising metrics, sales analysis, and margin reporting
- Deep understanding of e-commerce KPIs including sales performance by SKU/brand/vendor, promotional effectiveness, and pricing dynamics
- Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
- Proven track record of building and maintaining dashboards and reporting
- Strong SQL skills with ability to work with complex data structures and large datasets
- Experience with DBT, Snowflake and advanced Python techniques is a strong plus
- Demonstrated enthusiasm for leveraging AI and innovative analytical approaches
- Exceptional problem-solving abilities with experience in opportunity sizing and impact analysis
- Strong communication skills with ability to partner effectively with both technical and non-technical stakeholders
- Experience with SKU rationalization, assortment planning, or category management is highly desirable
How You Will Make An Impact
- Own and evolve the entire e-commerce reporting suite, including dashboards for net sales, margin analysis, and performance metrics across divisions, brands, categories, and SKUs
- Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
- Partner with the Senior Financial Analyst to conduct impact analysis and opportunity sizing for new initiatives, particularly in growth categories and subscription programs
- Analyze registry penetration data to identify category growth opportunities and inform merchandising strategies
- Support good-better-best assortment planning initiatives by providing granular analysis on pricing segments and market positioning
- Develop sophisticated simulations and models to evaluate pricing scenarios and promotional strategies
- Leverage competitive pricing data from registry sources to inform market positioning and pricing decisions
- Create actionable insights from complex analyses to drive category-specific growth initiatives
- Build frameworks for evaluating and tracking new e-commerce initiatives from inception through implementation
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
- We believe in exceptional management
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. In compliance with applicable pay transparency laws, the starting salary range for this role is $150,500.00 CAD to $188,000.00 CAD, representing the lowest to highest compensation we reasonably expect to offer for this position.
Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based advancement.
In addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, and paid leave, including PTO and parental leave.
Important Notices
Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.
Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.
SMS Consent
As part of our hiring process, you may be offered the option to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. You can reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.
