The Senior Campaign Marketing Manager will plan and execute multi-channel marketing campaigns for Small Business customers, ensuring effective collaboration across teams and focusing on measurable outcomes, community engagement, and performance optimization.
Reporting to the Head of Marketing, you will play a pivotal role in the planning and execution of marketing campaigns for Small Business customers and Accounting and Bookkeeping Partners. Working closely with global marketing, PR & comms, creative teams, as well as sales and operations teams and external agencies, you’ll deliver on the regional marketing plan.
You will work with stakeholders across the business to develop and implement marketing activity ranging from tactical initiatives to multi-channel campaigns to effectively achieve the business’ brand and commercial goals, reporting against KPIs. You’ll work with our Brand team to drive awareness and consideration of Xero, whilst supporting both regional and global teams across Xero to deliver beautiful experiences for our customers. Youʼll be a collaborative problem solver, who thrives on working with a variety of teams and stakeholders.
With years of experience in marketing, you will have excellent executional skills. You will be naturally motivated by seeing growth outcomes and feel an urgency to deliver solutions, programs and outcomes that can be clearly measured.
Campaigns Marketing:
- Support the development of regional marketing plans and strategies, with responsibility for strategically important activity
- Plan, implement, and optimise multi-channel campaigns, incorporating digital marketing, content marketing, email, TV, BVOD, Radio, OOH, direct mail, events, PR/comms, sales enablement, education and other relevant channels
- Support Enterprise partners with tailored marketing activities
GTM Initiatives
- Working in partnership with Product Marketing to take new products, features and value propositions to market. Defining activity, timelines, segmentation and messages.
Measuring Performance:
- Embed measurement and optimisation into your campaign activity, seeking continuous improvement
- Work with stakeholders across the business to ensure Marketing generated opportunities and opportunities to optimise performance are acted upon
Community champion:
- Develop a deep understanding of our AB and SB audiences and act as the voice of the customer, championing their needs within the business
- Engage with our AB Partners and the wider AB community through events and industry functions
- Collaborate with internal teams and external parties on sponsorship and community opportunities
- Work with global teams to deliver and optimise customer journeys that surprise and delight our customers
Success looks like:
- Management of highly measurable and successful marketing campaigns
- Clear evidence of purposeful activity to drive continuous improvement
- Targets for regional SB Direct contribution, Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs) and sales pipeline established and met
- Strong working relationships formed with Global Marketing, Events, Ops, Product Marketing, Customer Engagement, Education, Content Marketing, Comms and Government Relations
Critical competencies:
- Deep knowledge of SMB or Accounting & Bookkeeping audiences
- Highly collaborative
- Entrepreneurial drive, work ethic and attention to detail
- Strong problem solving abilities
- Strong written and verbal communication skills
- Strong project management and organizational skills
Experience:
- Significant marketing campaign experience
- Outcome focused, with experience delivering against targets
- Experience across full marketing funnel
- Experience working effectively with cross functional teams
Top Skills
Bvod
Content Marketing
Digital Marketing
Direct Mail
Email
Events
Ooh
Pr
Radio
Tv
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