This critical position is responsible for developing the content, programs, and experiences of several major Gartner Technology conferences, and making them “must attend” conferences for the roles and markets they serve.
The Program Director owns several conference(s) and is tasked with 2 main missions:
- Develop the event strategy and orchestrate cross-functional team collaboration to drive growth, profitability and customer retention.
- Create the most compelling attendee-driven conference agenda based on market needs and requirements, in close partnership with Gartner Research chair.
To achieve desired results, Program Director collaborates with various stakeholders including:
- Gartner Research & Insights
- Audience Acquisition / Marketing
- Exhibitor/Sponsorship Sales
- Conference Operations / Logistics
- Other Gartner Business Units and Functions
Specifically, the Program Director:
- Creates client-focused programs that will deliver the highest results
- Identifies and secures guest speakers (keynotes, panelists, case studies…)
- Drives primary and secondary market research to understand client needs and behaviors, as well as market trends
- Identifies target audience and defines positioning for assigned conferences
- Works with Exhibitor Products team to define and deliver sponsorship opportunities and content
- Identifies and evaluates competitive events, including attending competitive events
- Creates the conference or portfolio strategy, in collaboration with other global colleagues & stakeholders
- Evangelizes and promotes assigned conferences to internal and external constituents
- Innovates conference experiences, content and formats
- Works closely with Events Marketing to create compelling messaging and campaigns to drive growth and increase retention.
- Collaborates with Events Sales to identify prospective exhibitors, articulate the value proposition, and accelerate sales growth and retention
- Collaborates with Event Operations to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way
Qualifications
- Bachelors Degree; MBA preferred
- 8-12+ years’ experience in conference management, content-rich program planning, or content strategy, development and creation
- Experience with large, complex multi-day/multi-track conference programs preferred
- Proven ability to drive overall direction and development of conference programs: specifically content strategy and creation, agenda development, speaker management, etc.
- Experience in driving or supporting audience and sponsorship acquisition
- Proven track record creating and executing strategy, and identifying market and growth opportunities
- Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills.
- Excellent written and oral communication, and ability to influence
- Global / multinational experience strongly preferred
- Strong multi-project management, prioritization, time management
- Good AI, data and analytics familiarity
- Ability to accommodate moderate travel, including international
- Ability to engage effectively with C-level executives
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