The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.
They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.
What You Do
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
- Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
- Ensure consistent brand representation across all marketing assets, events and customer communications.
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
- Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
What You’ll Bring
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
- A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
- Deep understanding of demand generation, buyer journeys and ABM strategies.
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
- Strategic thinker with a data-driven mindset and a bias for action.
- Collaborative team player with experience influencing cross-functional stakeholders.
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
- Familiarity with Adobe Creative Suite and Microsoft Office tools.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact [email protected].
