MetaLab Logo

MetaLab

Principal Brand Designer

Posted 17 Days Ago
Be an Early Applicant
Remote
Hiring Remotely in Canada
Senior level
Remote
Hiring Remotely in Canada
Senior level
As Principal Brand Designer, you'll lead brand design processes, develop identities, ensure alignment with product design, and advocate for brand excellence across teams.
The summary above was generated by AI

We are open to remote candidates located within PST to BRT time zones.

At Metalab, we design some of the world’s most beloved products. Founders at early-stage startups hire us to help build businesses from scratch, and leaders at global enterprises hire us to help launch new products.

As a Principal Brand Designer, you will set the creative vision for brands, driving excellence in brand identity, marketing, and storytelling. You’ll guide clients and internal teams through the brand design process, ensuring our work is both visually stunning and strategically impactful. You’ll play a key role in shaping how Metalab and our clients' brands come to life across digital experiences, bringing a systems-thinking approach to branding that integrates seamlessly with product design.

You’ll act as a brand leader, advocating for design excellence while collaborating across disciplines to build brands that don’t just look great—they enhance user experiences and drive business impact.

What you’ll do:

  • Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.
  • Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses.
  • Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process.
  • Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences.
  • Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients.
  • Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams.
  • Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences.
  • Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.

What we’re looking for:

  • 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments.
  • Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials.
  • Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups.
  • Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback.
  • Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization.
  • A passion for storytelling and the ability to create narratives that drive brand engagement.
  • Comfortable leading workshops, brand exercises, and sprints with both internal and external teams.
  • A deep understanding of product design principles and how brand design integrates with digital experiences.

Nice-to-haves:

  • Experience in motion, 3D, or interactive design to enhance brand expression.
  • Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning.
Equal opportunity employer

Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways!  We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life.  We hire based on talent, and we’re proud of our global perspective.

Top Skills

Figma
Illustrator
Photoshop

MetaLab Vancouver, British Columbia, CAN Office

303 Pender St W, Vancouver, BC , United States, V6B 1T3

Similar Jobs

12 Hours Ago
Remote
Ontario, ON, CAN
Mid level
Mid level
eCommerce • Information Technology • On-Demand • Professional Services • Software
The Product Designer will lead web-based design initiatives focused on user experiences, collaboration, and experimentation to enhance customer growth at Thumbtack.
Top Skills: CSSHTMLJavaScriptPrototyping Tools
Yesterday
Remote
Hybrid
Toronto, ON, CAN
Senior level
Senior level
Fintech • HR Tech
The role involves leading design efforts for core experiences, managing a team of designers, and collaborating with cross-functional partners to enhance user experience and align on detailed design visions.
Top Skills: Customer ExperienceDesign SystemsUx Design
Yesterday
Remote
Hybrid
10 Locations
Senior level
Senior level
Fintech • HR Tech
The Senior Product Designer will create intuitive financial product experiences, collaborating with various teams to drive user engagement and conversion. Responsibilities include user research, journey design, and ensuring high-quality customer experiences.
Top Skills: A/B TestingAgile MethodologyData AnalyticsPrototypingUi DesignUx Design

What you need to know about the Vancouver Tech Scene

Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account