Partner Programs Marketing Manager

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Hi there!

Are you excited about scaling partner programs and turning partners into a powerful distribution channel? Join Zapier’s Partner Marketing team as our Partner Programs Marketing Manager and help shape how we engage with and grow our partner ecosystem.

In this role, you’ll lead the marketing of our integration and solution partner programs, create scalable enablement, and run multi-channel campaigns that drive partner-led growth. You’ll also design structured MDF programs and ensure our partners have the tools and resources to succeed.

Things You Will Do...

Partner program marketing and enablement

• Drive the marketing-focused aspects of our integration and solution partner programs, ensuring partners are informed, engaged and see clear value in being a Zapier partner.

• Manage fulfilment of partner perks and lifecycle communications, building engaging to partner strategies that keep partners informed and excited about Zapier.

• Develop enablement resources like case studies, solution briefs, and playbooks to help partners successfully market Zapier’s solutions.

Partner campaigns and distribution

• Create and deliver through-partner marketing playbooks and campaigns that partners can run to drive demand.

• Provide partners with campaigns-in-a-box, messaging frameworks, and multi-channel assets to amplify Zapier’s reach.

• Run webinars, co-marketing initiatives, and other campaigns through partners and track their effectiveness.

MDF Program Management

• Design and manage a structured MDF program for solution and integration partners, defining eligibility, applications, and ROI measurement.

• Support partner-led events and campaigns through MDF funding, ensuring these initiatives are repeatable and effective.

Partner acquisition and awareness

• Drive awareness of our partner programs on key surfaces such as the website, partner portal and campaigns, in collaboration with PMM.

• Support scaled partner acquisition by marketing our programs to prospective integration and solution partners.

• Help grow adoption of partner solutions by highlighting partner offers, success stories and use cases to the right customer audiences.

Measurement and reporting

• Define and track KPIs related to partner-influenced pipeline, partner engagement, campaign performance and program health.

• Use data to refine segmentation, messaging, channels and offers across both to partner and through partner motions.

• Provide regular insights on how partner programs and campaigns are contributing to Zapier’s growth.

About You...

Core Qualifications:

• Proven experience in partner marketing or channel marketing in B2B SaaS.

• Strong background in creating and managing multi-channel campaigns, for example webinars, email, content and co marketing initiatives.

• Ability to create repeatable marketing programs that partners can use to effectively position and sell your company’s solutions

• Experience building partner-facing enablement such as case studies, solution briefs, pitch decks and basic training materials.

• Excellent written and verbal communication skills, with the ability to engage and influence both partners and internal stakeholders.

• Analytical mindset with experience setting KPIs, measuring performance and using insights to optimise programs and campaigns.

• Comfortable working cross-functionally with Partner Management, Sales, Product Marketing & wider marketing teams

• You use AI in your work today — not occasionally, but as part of how you operate at a high level. You can point to workflows you’ve built, how your approach has evolved through iteration, and the impact on quality, efficiency, and experience — while intentionally applying AI for the right outcomes, setting a high bar for outputs, and taking ownership of what ships.

Preferred Qualifications:

• Experience working with both technology partners and services or channel partners.

• Familiarity with partner portals, MDF or partner fund programs, and CRM based partner tracking.

• Interest in automation, integrations or AI tools and how customers use them.

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.