Own and optimize multi-channel paid media (Google, Microsoft/Bing, LinkedIn, programmatic) for B2B demand generation and ABM. Manage six- to low-seven-figure budgets, partner with ops teams to improve tracking/attribution, run testing and analysis, manage agencies, and leverage AI/automation to drive pipeline, revenue, and lead quality.
This is a remote position.
Our client is looking for a Paid Media Marketing Manager to take ownership of their paid media strategy, execution, optimization, and contribution to business growth. They operate in the workplace compliance and professional learning technology space and have experienced notable growth and industry recognition in recent years.
- Own paid media strategy, execution, and optimization across Google, Microsoft/Bing, LinkedIn, programmatic, and emerging channels.
- Manage a six- to low-seven-figure annual media budget, optimizing for pipeline, revenue, lead quality, and ROI.
- Develop and optimize full-funnel campaigns, including acquisition, retargeting, upper-funnel demand generation, and ABM initiatives.
- Partner with Marketing Ops, RevOps, Website Performance, and other marketing teams to improve tracking, attribution, conversion rates, and funnel performance.
- Analyze campaign data, identify opportunities, develop testing hypotheses, and continuously improve performance.
- Manage external agencies and vendors while maintaining accountability for results.
- Leverage AI, automation, and emerging paid media opportunities to improve efficiency and growth.
- Take full ownership of paid media performance and proactively adjust strategy to meet business goals.
Requirements
- Deep practical knowledge of paid acquisition and performance marketing.
- Strong understanding of the relationship between metrics such as CPM, cost per qualified lead, conversion rate, average selling price, ROAS, pipeline, and revenue.
- Ability to distinguish between low-cost leads and leads that generate meaningful business value.
- Demonstrated experience optimizing performance for different customer segments, including SMB and Enterprise.
- Track record of using data to identify new campaign opportunities and testing ideas.
- Self-directed approach with the ability to move initiatives forward without requiring constant supervision.
- Strong combination of strategic thinking and hands-on execution.
- Ability to take ownership of performance targets and proactively adjust strategy when goals are at risk.
- Comfortable making decisions and taking action despite ambiguity or imperfect information.
- Strong communication and collaboration skills across Marketing, Sales, Operations, and Revenue functions.
- Demonstrated curiosity and willingness to stay current with new technologies, platforms, and approaches to performance marketing.
Benefits
Similar Jobs
Information Technology • Security • Cybersecurity
Manage and optimize B2B paid media campaigns across Google, LinkedIn, Meta and other channels. Oversee budgets, targeting, bidding, creative and A/B tests; partner with content, demand gen, SDR and ops; build reporting that ties spend to leads and pipeline; use AI and automation to improve analysis and performance.
Top Skills:
Ai ToolsGoogle AdsGoogle AnalyticsHubspotLinkedin Campaign ManagerLooker StudioMarketoMeta AdsSalesforceUtm Tagging
Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.
Top Skills:
6SenseDisplayLinkedInPaid SearchPaid SocialSQLVideoYoutube
Artificial Intelligence • Enterprise Web • Software • Design • Generative AI
Lead and scale Webflow's analytics engineering function by designing enterprise data architecture, building semantic layers and governance, mentoring a team, and delivering reliable data models, testing, and self-serve analytics to enable data-driven decisions across the company.
Top Skills:
DbtEtl/EltPythonSnowflakeSQLTableau
What you need to know about the Vancouver Tech Scene
Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.
