Reporting to the Vice President, National Indigenous Solutions, you excel at developing sales plans, identifying market opportunities, and coaching a high‑performing team. You are also highly consultative—skilled at uncovering client needs through the RFP process, collaborating with internal experts, and delivering compelling, high‑quality proposals and presentations that showcase our unique value.
**We strongly encourage First Nations and Indigenous applicants to self-declare in your cover letterThe Director, Business Development will:
Originate and develop pipelines
Originate and uncover new strategic partnerships, client opportunities, and growth possibilities
Complete and/or facilitate in-depth RFPs for private and/or public sector opportunities
Identify sales opportunities by prospecting, networking, and mentoring consultants to build a sales pipeline
Locate, consider, and engage with sources of lead generation for the sales team
Be the lead point of contact for third party broker relationships
Develop standardized training modules supporting business development
Sales Leadership, Strategy and Execution:
Locate, interview, and hire sales team members
Onboard, train, and bring new sales hires to proficiency in the sales process
Be accountable for growing sales nationally, within the industry or sector, or product group
Oversee the development and success of a team of 4–6 Business Development Consultants
Business Planning & Strategy Development
Be responsible for meeting annual business development goals
Create sales strategies aligned to the sector and geography of individual sales consultants
Manage the end-to-end sales cycle of group insurance, retirement, administration, wellness, HR services and/or related products
Develop strategies for new or emerging channels of growth potential
Create a formal, annual sales plan
Establish the value proposition and understand the go-to-market strategies within the existing suite of products and services
Ensure that prospective client’s needs and requirements are fully understood and represented in the design of RFP and finalist presentations
Develop pricing strategies and track competitive market costs
Identify the client’s strategic needs, Total Rewards strategy, insurance risk philosophy, and recommend appropriate plan design
Present, coordinate, and review all proposals and finalist materials
Work in close collaboration with the National Indigenous Solutions Leadership team
Support the lead consultant with interactions and communications with prospective clients
Maintain positive relationships with other departments and client decision makers
Ensure all sales data is tracked accurately using CRM
Support on-site presentations to clients and prospective clients
Ensure customer service commitments align with National Best Practices
Project a respectful, positive, professional image at all times
Establish clear sales goals, targets, and budgets for Sales Consultants and ensure alignment to approved sales plans
People Leadership & Team Development:
Collect, monitor, and analyze sales performance data including pipeline health, forecasting accuracy, and KPIs
Implement and maintain sales processes, systems, and tools for sales planning and forecasting
Monitor client, market, and competitive trends to identify growth opportunities and risks
Collaborate with service, finance, and leadership teams to ensure smooth client transitions
Ensure all customer-facing materials meet People Corporation branding and compliance standards
Partner with Finance and Leadership on timely, accurate reporting
Provide day-to-day people leadership including coaching and performance management
Lead selection, onboarding, training, and development of sales team members
Promote a culture aligned with People Corporation values and a respectful workplace
Contribute to broader regional or national sales strategy initiatives
To be willing to travel, including overnight stays
LLQP required (active or reinstated within 90 days if lapsed)
5-10 years of proven sales experience with demonstrated success leading or mentoring sales teams
Strong command of the full sales cycle
Group Benefits (GB) and Group Retirement Services (GRS) experience is a strong asset
Experience working with Indigenous communities and organizations is a valued asset.
The National Indigenous Solutions Practice, a division of People Corporation, is a trusted Group Insurance & Retirement practice proudly serving Indigenous employers across Canada. The National Indigenous Solutions Practice comprises of three sister companies – Eagle Bay Financial (Burnaby, BC), Life Benefit Solutions (Winnipeg, MB) and WP Pension and Benefits (Burlington, ON) who all specialize in designing benefit programs that thoughtfully integrate Non-Insured Health Benefits (NIHB), supporting equity between Status and non-Status employees. Our mission is to deliver customized, community-conscious solutions that meet the unique needs of Indigenous and non-Indigenous employees alike.
At People Corporation we are committed to helping businesses succeed. We are a national provider of benefits, retirement, wealth, wellness, and human resource solutions. Our experts and solutions serve over 20,000 clients representing nearly 3 million Canadians. We offer customized solutions designed to fit the unique needs of businesses and their employees, members and stakeholders.
Providing an inclusive, accessible environment, where all employees and clients feel valued, respected and supported is something we're committed to. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential. If you require an accommodation or an alternative format of any posting please reach out to [email protected].
Salary Range
The base salary for this position is between $120,000 - $150,000 annually.
This represents base salary only and does not represent other variable compensation components of our total compensation (i.e. annual bonus, commission etc.). The actual base salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are selected to move forward in our recruitment process, the Talent Acquisition Specialist will be able to provide additional details of the total compensation for this role.
