Social Media Marketing Specialist
This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered.
The Social Media Marketing Specialist represents the voice and persona of our 7-Eleven and Slurpee brands on social media. Responsible for managing the day-to-day execution of our social media content and community management, you will enhance brand visibility, engage target audiences, and drive reach.
Reporting into the Social Media Marketing Manager, as a member of the Marketing, Communications and Digital team at 7-Eleven Canada, this role brings the opportunity to flex your creative brain power in a rapidly changing environment to add real, tangible business value to a fast-growing organization.
Responsibilities:
Support the Social Media Marketing Manager in the development and implementation of social media channel strategies that align with 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy.
Manage the day-to-day execution of all social media campaigns, including coordinating with agency partners on paid content delivery and scheduling.
Develop and maintain monthly social media content calendars aligned with marketing campaigns, promotions and cultural moments.
Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn).
Capture and edit low-fi social-first photo and video content when required to support real-time and agile content across platforms.
Support the execution of creator and influencer campaigns, including coordination, briefing, content approvals and performance tracking.
Monitor performance across social media channels, analyze campaign metrics and prepare regular reports with recommendations for optimization (including A/B testing and influencer strategy insights).
Manage day-to-day community management across all social platforms, including engaging with followers, responding to comments and direct messages, and monitoring brand sentiment.
Stay informed on emerging social media trends, creator content styles and platform updates to identify opportunities for the brand to participate in relevant conversations.
Foster a collaborative and positive team environment focused on creativity, innovation and continuous improvement.
Qualifications:
Bachelor’s degree in marketing, communications, business or related field.
Minimum of 2+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry.
Proven experience in developing and executing successful social media campaigns that have driven engagement and follower growth.
Experience in influencer management and community management is an asset.
Proficiency with monitoring and reporting on social media performance metrics.
Cooperative and collaborative attitude with the ability to build internal and external relationships.
Ability to solve problems both independently and as part of a team.
The list of requirements, duties, responsibilities is not exhaustive but is merely the most accurate list for the current position. Management reserves the right to revise the job description and to require that other tasks be performed when the circumstances of the job change (for example, emergencies, changes in personnel, workload or technical development).
7-Eleven is an equal opportunity employer and does not discriminate against applicants based on race, color, religion, sex, sexual orientation, national origin, disability, or any other status or condition protected by applicable law. Accommodation is available on request for candidates participating in all aspects of the selection process.
Pay: $56,000.00 - $65,000.00 HourlyIf an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative For Hiring.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.
